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Google My Business

5 Jul

Most businesses did not get found on Google 😱!!

And with “Google MY Business Site” you don’t need a corporate website to be found on Google.

Screenshot 2019-07-03 21.27.01

I have been experimenting with the features of “Google MY Business” for the past couple of weeks.

One of the cool features the site provide is it helps our business to create a simple #website.

Which I find very useful when a visitor searches your type of business on Google, not only your own corporate website will appear on the search results, but also additional information (map direction, reviews, photos) about your business will also show on the right-hand side of the search. Giving much visibility to visitors.

Have you created your own business profile on “Google My Business”?

Make sure you went ahead and claim your own business before someone else does.

Check out our Small Fish Business Coach on Google

Leave us a review if you have a great experience with us:



Small Fish 语录 4 ~产品, 产品, äº§å“æœ€é‡è¦

11 Jun


Product Ladder
1)引流层(Leads Magnet):在这个阶层的产品,最主要的作用是为了把潜在客户引进来。在这个网络时代,引流层的产品是非常容易被打造出来的,而且也花不了你多少钱来把这类产品,免费的送出去。是的,你没看错,是免费送。
2)信用银行(Trust Bank):在这个第二阶层的产品模式,会跟引流层的产品有些类似,它主要的目的就是不断给你的潜在客户发放价值,因为不是每一个潜在客户都会马上把钱掏出来购买产品,即可成为你的客户。大部分的人只会在观望,先观察你。

Small Fish 语录 3 ~ ä¼˜åŒ–你的商业模式

29 May
Weekly Goal.001
The StartUP Method.001 copy
(一)首先,我们从你公司产品的 #黏性(Product Stickiness)开始,你的公司可否拥有黏性很高的产品?什么是高黏性产品?黏性愈高的产品就是你的客户愈需要愈放不开的产品。
(二)接着是你的生意是否拥有被 #重复消费(Recurring Revenue)的需求呢?如果你的回复是有的话,那么客户平均的回头率又是多久一次呢?
(三)最后就是你的商业模式是否会较容易达到 #可扩展性(Scalability)?也就是说,如果你现在的生意量已经不错了,想要扩展及把生意做大,把100万的生意收入扩展到200万,然后扩展至400万、800万不等。在这个扩展的过程中,是否是一项容易办到的事?还是在人事、资金、技术等课题上存在着不同的风险?

We have no control over how people review our service on the internet

9 May

I like to use this case study example to reflect the importance of the professionalism of a salesperson and some lessons I learnt.

I received a call from a hotel salesperson while I was driving, she mentioned that she found my contact from the internet and would like to promote her hotel seminar room training package to me.

I told her that at the moment I have no need for such package and I hang up the phone.

Moments later I received a notification from Google that someone had left a review on my Small Fish Business website and to my surprise, someone I don’t know had reviewed us with 1 ⭐️ with a comment of ‘bad service’.


Image may contain: text

After I had reached my destination I quickly investigate who is this person and why she leave such comment. From the actual name stated on the review, we managed to identify who she is and to our bigger surprise is was the salesperson from the hotel who had called me earlier.

Coincidentally, my wife knew the GM of that hotel. She called the GM and logged a complaint report stated that if our company rejected a promotion call from your team member would that make us a ‘bad service’ company? and how do you judge our service with a 34sec call?


After understanding the actual situation, the GM apologies to us and promise he would have a word with his team and request his team member to take down the review.

Later in the afternoon, I then received an apologies SMS from the salesperson and I gladly accepted.


What lessons did you learn from this incident?

Can share your thought in the comment.

What I learn:

  1. It is never easy to be a salesperson, very often there will be plenty of ‘NO / Rejection’, so stay cool with it.
  2. If you have to say ‘NO’ to a seller, please also be courteous and friendly.
  3. We have no control over the internet on what others want to comment / review on your business.
  4. Business network is important, else it would be harder for us to make such a complaint if we don’t know the hotel GM.
  5. Don’t leave your actual real name when you talk bad about others on the internet 😜


7-Steps Retail | Service Framework

8 Apr

Running a retail or a service business sometime can be really frustrated if you do not have a plan or system on what to do.

In this post, I’m going to share with you a #simple, #easy_to_do framework that you can reference on.

Retail Framework.001

(click on the image to download the cheat sheet)

Framework breakdown:

There are 3 phases in this framework: – Discovery, Development & Delivery

1. (discovery) – Value: First you need to uncover the true reason #why (passion??) you started the business? Your passion is going to carry you through the entire entrepreneurship journey.

In the same time, what are some of the core advantage of your business? What are you good at? How these going to add value to your customer?

2. (discovery) – Target: Speaking of the customer, do you know exactly WHO is yours preferred customer? WHAT do they look like (psychographics)? And WHERE do you find them?

And very important: NOT everyone will be your customer, so DO NOT market to everyone, find your niche and.

3. (development) – Offering: This is where your actual products or services come in, you need to design your Product Ladder (from low entry to a high value) and how do your segmentize your product offering.

*(A full online marketing course is available that explains in details on how to create a complete Product Ladder that sells). Click here to enrol.

4. (development) – Channel (Marketing): make sure to breakdown your marketing campaigns into two separate strategies. The first strategy is to acquire NEW LEADS, and the second strategy is to generate recurring revenue from your existing customers.

*(I shared 100 different types of marketing strategies in this online marketing course, click to enrol.)

Service Framework.002

(click on the image to download the cheat sheet)

5. (development) – Margin: Following is to work on your business margin & costing. Do you know how much is your business gross margin? What will be your Break-even point? Do you have a discount strategy when you’re giving away discount?

*(Shared your thought on the comment box below)

6. (delivery) – Sales: One of the most important business element is to convert your walk-in customer into a buying customer. Therefore, do your business have a sales process wheater it is B2C (retail) or B2B (service), you need to have a sales process in place.

7. (delivery) – Experience: One final element of this framework is to create the unparallel customer experience that you could possible offers. Create an engaging human experience between your frontline members and the customers, a smiling face always help.

Leave your comments below and we would like to hear from you.

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Small Fish 语录 2 ~ 把小鱼变大鱼 ðŸŸ

27 Feb










2)拥有伸缩度的灵活性— 身为产品的研发人,我们都会对我们自己的产品,有种爱不释手的迷恋,但问题是其他人是否对我们的产品也一样地着迷呢?


创业者可以打造所谓的实验性产品(Minimum Viable Product)去测试市场的反应后,再把产品完美化。也就是说,与其你花了一整年的时间去编写一个完美的手机程序(Apps),推出后你才发现原来没几个人会下载,倒不如只花一个月的时间去编写一个测试版,你的目的只是想了解你所假设会爆红的产品,是否真的会有人去下载?


3)合群合作的精神— 现在的经商环境都已步入共享经济模式,我们已不再处于单打独斗的年代了。企业要快速发展,是需要及愿意地与其他人合作。




祝福你 !



How a father share 17 camels with his 3 sons? ~ Business Wisdom

14 Feb
A father left 17 camels as an asset for his three sons.
When the father passed away, his sons opened up the will.
The will of the father stated that the eldest son should get half of 17 camels,
The middle son should be given 1/3rd of 17 camels,
Youngest son should be given 1/9th of the 17 Camels,
As it is not possible to divide 17 into half or 17 by 3 or 17 by 9, the sons started to fight with each other.
So, they decided to go to a wise man.
What did the wise man do?
The wise man, after giving this thought, brought one camel of his own and added the same to 17. That increased the total to 18 camels.
Now, he started reading the father’s will.
So he gave 9 camels
to the eldest son.
1/3rd of 18 = 6.
So he gave 6 camels
to the middle son.
1/9th of 18 = 2.
So he gave 2 camels
to the youngest son.
Now add this up:
9 + 6 + 2 = 17 &
This leaves 1 camel,
which the wise man took back.
#MORAL: The attitude of #Negotiation & #ProblemSolving is to find the 18th camel i.e. the #CommonGround. Once a person is able to find the common ground, the issue is resolved. It is difficult at times.
However, to reach a #solution, the first step is to believe that there is a solution. If we think that there is no solution, we won’t be able to reach any!
A very interesting management lesson

#01 – “企”动创业路

14 Jan

smallfish 11.001


V004: Segmentize Your Customer into Class ABCD

13 Nov

Not everyone out there would love your products and services, therefore in order not to waste our marketing resources, we first need to identify clearly WHO are our actual Class A customers. In this video, you’re going to learn the customer segmentation of ABCD.

Do subscribe to my channel to receive more business ideas, tips and inspiration.




Twitter: @leikhong

Is #Motivation a waste of time?

30 Oct
A little boy is resting under a tree, and he noticed there is a fruit on top of him. He stands up and wanted to reach the fruit, but the fruit is too high above. And he starts to jump, trying his best to reach the fruit but again the fruit is too high above.
An old man walked by and saw the little boy jumping around to reach the fruit, he then walks near to the little boy and tries to encourage him to reach his goal.
He said something like:
“Little boy tries harder you can do it.”
“Stay focus, Yes you can do it.”
“Never give up, I know you can do it.”
The old man keeps encouraging the little boy with all kind of motivation phases but did not offer to help or provide a method to guide the little boy. Needless to say, the little boy gave up trying after many failed attempts and turned to the old man and said: “Thanks for the encouragement but the fruit is really too high for me.”
Moral of the story:
Motivation is good, it helps people to stay on course and stay focus. But a motivation without some proper guidance is just a waste of time. Many time team members need guidance from their leader on how to do something. The old man could have guided the little boy to use a long stick (tools) to reach the fruit or guided him on how to climb a tree (skills), instead he just purely motivate him.
You may argue the little boy should have considered another method of reaching the fruit after a few unsuccessful attempts, but I would argue that should the little boy have known of any other methods his would have done so. Many times we need guidance and ideas from the leader we followed.
#YouWanttoFeelGood? or #YouWantResults?