Set the RIGHT Annual Sales Target in 5 minutes

Do you often hear #salespeople complain that their manager or company have no idea on how to set the RIGHT #SalesTarget for the team?

Or as a #entrepreneur, #salesmanager yourself, you might also face such a problem, how do you set the RIGHT sales target for the company?

In this video, I’m going to share with you a simple margin strategy that you can learn in 5 minutes.

Download: http://bit.ly/2r6ZDI8

 

 

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V004: Segmentize Your Customer into Class ABCD

Not everyone out there would love your products and services, therefore in order not to waste our marketing resources, we first need to identify clearly WHO are our actual Class A customers. In this video, you’re going to learn the customer segmentation of ABCD.

Do subscribe to my channel to receive more business ideas, tips and inspiration.

Facebook: http://bit.ly/SmallFishFB

Website: http://www.smallfish.com.my

Instagram: https://www.instagram.com/leikhong/

Twitter: @leikhong

Book Review: The Virgin Way: Everything I Know About Leadership

Sir Richard Branson is one of the top entrepreneurs I respect and admire.

One of the wisdom I learn from this book, if you don’t like it, don’t do it. Having a strong passion for the thing you’re going to do only will bring you great joys and experience.

Here are the top 5 things I learn from this book:
– Keep business as simple can it can be: Don’t over complicate the business make it simple and stupid (KISS)
– Be willing to take risks and think different: If you’re going to be same as others, why would a customer choose you over others? Take some risk and be different
– Listen more than you talk: This is one the skills that served Branson really well over the decades, listen to your customers, to the people around you before you start talking.
– Start a note-taking habit: Another great skill that Branson has, you can’t remember everything, write them down on your notes.
– Collaboration is Key: Learn to collaborate and work with others, you don’t have to do everything on your own. Share success with others.

WHY you should STOP Giving a discount to your customer?

Often enough customer will ask a discount from our business and because we want to secure the sales, we would just comply. But do you realise that every time you often a discount, it will cost your business heavily?

Watch this video until the end to understand WHY a discount will cause a huge negative impact on your business and why you should STOP doing it.

Also, if you know someone who offers too many discounts, do them (and me) a favour and send them a link to this video.
Do subscribe to my channel to receive more business ideas, tips and explanation.

#SmallFish
#ProfitMargin
#BreakevenPoint
#StopDiscounting

Is #Motivation a waste of time?

A little boy is resting under a tree, and he noticed there is a fruit on top of him. He stands up and wanted to reach the fruit, but the fruit is too high above. And he starts to jump, trying his best to reach the fruit but again the fruit is too high above.

 

An old man walked by and saw the little boy jumping around to reach the fruit, he then walks near to the little boy and tries to encourage him to reach his goal.

 

He said something like:

“Little boy tries harder you can do it.”

“Stay focus, Yes you can do it.”

“Never give up, I know you can do it.”

 

The old man keeps encouraging the little boy with all kind of motivation phases but did not offer to help or provide a method to guide the little boy. Needless to say, the little boy gave up trying after many failed attempts and turned to the old man and said: “Thanks for the encouragement but the fruit is really too high for me.”

 

Moral of the story:

Motivation is good, it helps people to stay on course and stay focus. But a motivation without some proper guidance is just a waste of time. Many time team members need guidance from their leader on how to do something. The old man could have guided the little boy to use a long stick (tools) to reach the fruit or guided him on how to climb a tree (skills), instead he just purely motivate him.

 

You may argue the little boy should have considered another method of reaching the fruit after a few unsuccessful attempts, but I would argue that should the little boy have known of any other methods his would have done so. Many times we need guidance and ideas from the leader we followed.

 

#YouWanttoFeelGood? or #YouWantResults?

#MotivationWithoutGuidanceIsaWasteOfTime

#StopSendingMeChickenSoupQuoteEveryMorning

Best Design App for the Non-Professional Graphic Designer – Canva.com

Canva.com is one of the most popular and easy to use graphic design app (software) for the non-professional graphic designer.

In this video, Coach Leik Hong is going to show you how you can use this app (software) to your advantages.

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Improve Your Company Daily Productivity by 68% – Leveraging on Trello App

There are so many urgent and important tasks to work on every day, how do you manage all these tasks?

Have you ever used #Trello to help you improve your company productivity?

Not sure how to use.

Watch this step by step video to set up a #FREE @Trello account for your business and team.

Book Summary – Zero to One

Peter Thiel is the Founder & CEO of Paypal where he sold to eBay at 2002 for $1.2B.

In this book, Thiel shared 3 major keys on building a billion business.

1. Bet on a Contrarian Truth – A truth about how people will act in the future

– The Contrarian Question: “What important truth do very few people agree with you on?”

Steve Jobs – bet that people would want to use a keyboard-less smartphone, where during that time only a few people agreed with him.

Airbnb & Uber –  bet on traveller would want to stay in a stranger house & get into a stranger car.

“All failed companies are the same they failed to escape competition.”

Besides asking the contrarian truth question, you also need to make sure that whatever business you’re starting up it falls into the RIGHT TIME?

Even your hypothesis is correct about the Contrarian Truth, but if you start the business on the wrong timing (technology or human behaviour not yet mature, your business would fail either).

2. Start by Dominating a Small Market:

Amazon – wanted to start an everything online store, but Jeff Bezos did not start Amazon with that. He begins with a bookstore, which is much easy to operate & less costly. While he accumulated many loyal customers and cash flow, he then explores the adjacent market (CDs & DVDs). Slowly and steadily Amazon is dominating one market segment at a time and now become the everything store.

=> Don’t try to get 1% of a billion market, instead get 80% of a million market.   

“Whoever is the first to dominate the most important segment of a market with viral potential will be the last mover in the whole market.”

3. Strike to a Monopoly

If you can scale fast and big enough, then you can play the monopoly games and dominate the market and generating massive profits.

But wait, isn’t a monopoly is something evil?

Google is a search engine monopoly, they made so much money from their business. But at the same time, they are also a company that funded many social responsibility projects like a self-drive car, free tools available and even free internet to some part of the world.

• a business need to make enough profit in order to stay in business
• use excess profits to give back to society

The 4 Monopoly Methods:

• Brand Associate – Apple (if you think of a fashionable electronics, Apple always come into our mind. Apple has a strong brand associate in customer’s mind while others are hard to compete)
• Technology Advancement – Google (the search result is 10x better than competitors)
• Network Effect – Facebook (high switching cost, since most of your friends, are already on FB, it make it so much harder for other competitors to compete with you)
• Scale – Amazon (Amazon can offer a free shipping on a sofa while other will need to charge you a $50 shipping fees, how Amazon able to do this? Amazon has a very high leverage & margin on the product sales due to their economies of scale, which they operation cost & breakeven point of the company is low. They have no problem paying the shipping cost while still generating massive profits)

Sell Me This Pen

Often you heard people were tested with this sales phases: “Sell Me This Pen“, in the event of a sales training, conference or even an interview for a sales position.

And you can see the participant is doing his/her best to sell the pen back to the person who is handling the pen to him/her.

Very often, you would find many of them did it all wrong.

So what is the magic behind this sales technique?

How do we actually sell this pen? (or just any product)

Here we are going to break down the sales process and reveal the magic behind the curtain.

---

CEO: Do me a favor, sell me this pen. (reaches across to hand me the pen)

Me: (I slowly roll the pen between my index and thumb fingers.) When was the last time you used a pen?

CEO: This morning.

Me: Do you remember what kind of pen that was?

CEO: No.

Me: Do you remember why you were using it to write?

CEO: Yes. Signing a few new customer contracts.

Me: Well I’d say that’s the best use for a pen (we have a subtle laugh).

Wouldn’t you say signing those new customer contracts is an important event for the business? (nods head) Than shouldn’t it be treated like one. What I mean by that is, here you are signing new customer contracts, an important and memorable event. All while using a very unmemorable pen.

We grew up, our entire lives, using cheap BIC pens because they get the job done for grocery lists and directions. But we never gave it much thought to learn what’s best for more important events.

This is the pen for more important events. This is the tool you use to get deals done. Think of it as a symbol for taking your company to the next level. Because when you begin using the right tool, you are in a more productive state of mind, and you begin to sign more new customer contracts.

Actually. You know what? Just this week I shipped ten new boxes of these pens to Elon Musk’s office.

Unfortunately, this is my last pen today (reach across to hand pen back to CEO). So, I suggest you get this one. Try it out. If you’re not happy with it, I will personally come back next week to pick it up. And it won’t cost you a dime.

What do you say?

CEO: (picks jaw up off floor)  Yes.

---

See how simple that was. The CEO loved it. Why?

Because all four sales skills were displayed.

Here’s the simple sales framework I used to answer “sell me this pen”. Memorize it for yourself.

1. Find out how they last used a pen (gather info)
2. Emphasize the importance of the activity they last used a pen (respond to info)
3. Sell something bigger than a pen, like a state of mind (deliver info)
4. Ask for the buy (closing)

Does that make sense? Yes. Ok, good.

 

Conclusion

Remember, it’s not about actually selling a pen. It’s about showing how well you can sell a product.

 

#SellMeThisPen

#SalesTechnique

#WolfofWallStreet

#JordonBelfort

三种世上非常奥妙的钱，你花得越多，就赚得越多。

世界上有三种钱非常奥妙，你花得越多，就赚得越多。这是学校老师不会教的事，让我们来看看有哪三种：

 

 

        第一种钱，投资自己，自我成长。学习的钱一定要花！

 

 

       如果我们把世界首富比尔·盖茨从美国抓到非洲，并且不给他一毛钱花用，相信很快的，比尔·盖茨还是会有钱，因为他所有的本钱就是他头脑里的智慧。换句话说，把钱投资自己的头脑上，是最安全的理财，到哪里都不会饿肚子。

 

 

        也许很多人会反驳：“连三餐都吃不饱了，负债累累，哪里有钱再去学习呢？而且学习也不见得立刻就看得到效果！”这样的人永远都不会把钱投资自己的脑袋，事实上，如果真的一贫如洗，头脑正是东山再起的最大本钱，更应该好好投资在这里才对，因为脑袋穷，人生就会穷。

 

 

        于是我们看到周遭好多人终其一生都在为钱所苦，永远在补金钱的黑洞，实在是因为他们没有看清事实。如果只顾看眼前，而没有站高一点往后看，一辈子恐怕很难有翻身的机会。

 

 

       人生中的困境，是你前世未完成的功课，一定要通过自我摸索与自我学习，才能突破与跃进。聪明的人懂得通过学习以别人的经验为借镜，避免自己重蹈覆辙多走冤枉路。所以，我的看法是，学习的钱一定要舍得花，哪怕借钱来投资自己都是值得的，因为它一定会有窗口让你再把钱赚进来。

 

 

        把钱投资在自己的头脑上，是最安全的理财，到哪里都不会饿肚子。

 

 

         所以，如果你也面临人生的难题，一定要记得，好好栽培自己是永远不嫌迟的。随时都可以开始！可能很多人会说没钱，事实上会有这样说法的人一定花了不少冤枉钱，假如有想改变的心，却连一点点的学费都没有行动力，这样的人在面对现实生活中真正的困难时，会有足够的能力去超越吗？要知道，真正的难关比这大过千百倍，小处都克服不了，人生如何能翻转成功呢？

 

 

         学习的花费看得见，也有限，但花在社会大学里的学费却可能让我们倾家荡产，甚至招致生命的危险。所以，一样要学习，不如把学费交给有智慧的人引导我们，而不是把钱砸在学费高昂的社会大学里。聪明的你，一定要领悟这个道理。

 

 

---

 

  第二种钱，“孝顺的钱一定要花”。

 

 

        也就是孝顺爸爸妈妈的钱一定要给。也许有人会认为当自己连吃穿都不够用，而且还负债累累时，根本没有办法定期给父母亲零用钱；也有人会说家里又不缺钱，爸妈都说自己够用，不用拿钱回家呀！

 

 

        不管你的父母经济情况如何，在我的观念里，孝顺爸爸妈妈的钱是一定要定时定量给予的。再怎么穷，一个月也要挤出钱来孝敬父母！想想看，你的父母会不会因为负债、缺钱就不抚养你？他们再怎么穷，还是把你抚养长大，不是吗？所以现在你回报他们也是应该的，怎么可以有钱才给父母，没钱就不奉养呢？

 

 

        其实，你或许不知道，父母就是我们的天时，我们与父母的互动可以累积天时的能量，一个人如果没有天时，这一辈子做任何事都无法顺利。所以，换个角度来看，孝顺父母的钱不只是为了父母好，同时也是为了自己啊！

 

 

        如果你不相信，不妨观察一下周遭环境，看看那些一年换24个老板的年轻人，是不是往往也都不太孝顺？那些从年轻开始，做什么赔什么，做什么都失败、不顺利的人，跟父母的沟通一定有障碍；相反的，再看看台湾一些成功的大企业家，例如王永庆先生、郭台铭先生、高清愿先生、蔡宏图先生……是不是都是事亲至孝呢？甚至也有调查报告指出，全球前五百大的企业家，个个都是孝顺的人物啊！

 

 

        请永远记得，哪怕你负债累累，孝顺父母的钱绝对不能省。不论你的生命正处在什么阶段，人生正逢什么关卡，请你永远要记得，哪怕你负债累累，孝顺父母的钱绝对不能省，他们可以咬紧牙根把我们养大，为他们再多负担这一点钱也是应该的。

 

 

        万一你还没有赚钱的能力或没有收入，没有办法用金钱来孝敬父母，也要记得，至少要“顺天”。我的意思是，当你和父母意见相左时，尽量用柔顺、平和的方式跟父母沟通。所有的父母都希望自己的孩子成龙成凤，很少有父母对自己的孩子没有期待，尽管有时沟通的方式让我们难以接受，也要试着体谅父母的成长背景，因为他们不懂如何用比较客观的方式表达内心的话，这是时代背景不同使然，要改变老人家的想法很难，不如调整自己来顺应他们。所以，如果没有办法“孝天”，至少要“顺天”。

 

 

---

 

         第三种钱，回馈的钱一定要花。

 

 

         包括回馈社会及回馈我们身边的人。畅销书《富爸爸，穷爸爸》的作者罗伯特·T·清崎先生说，他的富爸爸深信钱是要先付出才会有回报的，因此，在年轻时就养成习惯，无论再困难都要定期捐出一点钱来回馈社会，于是他越来越富有。而穷爸爸总是说，只要有多余的钱一定捐出来，然而终其一生，他始终都没有多余的钱。

 

 

         我常想，无论如何再穷，世上都有比自己更不幸的人，因此要尽量养成回馈社会的好习惯。一般我会建议，有负债的人可以捐出月收入的2%，比如月入2万元，2%就是400元；而没有负债的人可捐至少5%，以月入2万元来算，就是1000元。

 

 

         如果这样的回馈也有困难，那么一条十块钱的口香糖也买得起吧！下次当看到如此辛劳在为生活打拼的人，一定要有敬佩疼惜的心，常常去试想或许我们的小小消费，就能成就他们全家的温饱与快乐。当我们的念头总是在正向的意念里循环，你所慷慨解囊的十几、二十元，与王永庆先生、郭台铭先生所捐献的一百万、两百万，是一样的功德。如果你是一个赚钱的老板，别忘了今天的成功是员工共同打拼的成果，回馈他们也是应该的。比如一些上市公司通常都会把利润提出一定比例，回馈给员工当福利，这就非常值得称许。我相信这些老板知道这些钱是循环的，最后一定会回馈到原点。

 

 

        无论如何再穷，世上都有比自己更不幸的人。

 

 

        如果你实在穷得一塌糊涂，真的没有办法用金钱来回馈，那就请你好好回馈你的公司吧！想想，现在经济也不景气，无论薪水再差，工作量再大，至少也让我们有一份温饱的收入，所以要抱持感谢的心情，用心去做好每一件工作，并且和主管和平相处，不要处处做对。虽然有些主管常有不合理的要求，实在难相处，只要换个角度，把它当做是淬炼自我能力和涵养的好机会，也是一种收获！

 

 

         套一句大家都听过的老话：“合理的要求是训练，不合理的要求是磨炼。”其实也不无道理。更何况每一个主管也都是由基层慢慢做起，能够当你的主管，就算是靠关系、靠背景，也是他上一趟的生命旅程中修来的福分。这样想，就不会有不平的怨叹。

 

 

         反过来看，当你无法做一个称职的下属，当然永远也当不了上级；你怎么对待你的主管，你的下属就会怎么对待你，这就是宇宙的相对定律，你的上司其实也算是你的贵人，所以无论如何，要用不同的角度来思索你和主管的互动。总之，多说好话，多做好事，哪怕一个笑容、一句真诚的赞美，都会让人觉得和你相处很愉快，这也是一种回馈啊！

#金钱法则

#钱并不难赚

#信不信由你