There are so many urgent and important tasks to work on every day, how do you manage all these tasks?
Have you ever used #Trello to help you improve your company productivity?
Not sure how to use.
Watch this step by step video to set up a #FREE @Trello account for your business and team.
Often you heard people were tested with this sales phases: “Sell Me This Pen“, in the event of a sales training, conference or even an interview for a sales position.
And you can see the participant is doing his/her best to sell the pen back to the person who is handling the pen to him/her.
Very often, you would find many of them did it all wrong.
So what is the magic behind this sales technique?
How do we actually sell this pen? (or just any product)
Here we are going to break down the sales process and reveal the magic behind the curtain.
CEO: Do me a favor, sell me this pen. (reaches across to hand me the pen)
Me: (I slowly roll the pen between my index and thumb fingers.) When was the last time you used a pen?
CEO: This morning.
Me: Do you remember what kind of pen that was?
CEO: No.
Me: Do you remember why you were using it to write?
CEO: Yes. Signing a few new customer contracts.
Me: Well I’d say that’s the best use for a pen (we have a subtle laugh).
Wouldn’t you say signing those new customer contracts is an important event for the business? (nods head) Than shouldn’t it be treated like one. What I mean by that is, here you are signing new customer contracts, an important and memorable event. All while using a very unmemorable pen.
We grew up, our entire lives, using cheap BIC pens because they get the job done for grocery lists and directions. But we never gave it much thought to learn what’s best for more important events.
This is the pen for more important events. This is the tool you use to get deals done. Think of it as a symbol for taking your company to the next level. Because when you begin using the right tool, you are in a more productive state of mind, and you begin to sign more new customer contracts.
Actually. You know what? Just this week I shipped ten new boxes of these pens to Elon Musk’s office.
Unfortunately, this is my last pen today (reach across to hand pen back to CEO). So, I suggest you get this one. Try it out. If you’re not happy with it, I will personally come back next week to pick it up. And it won’t cost you a dime.
What do you say?
CEO: (picks jaw up off floor) Yes.
See how simple that was. The CEO loved it. Why?
Because all four sales skills were displayed.
Here’s the simple sales framework I used to answer “sell me this pen”. Memorize it for yourself.
Does that make sense? Yes. Ok, good.
Conclusion
Remember, it’s not about actually selling a pen. It’s about showing how well you can sell a product.
#SellMeThisPen
#SalesTechnique
#WolfofWallStreet
#JordonBelfort
好书推荐: #阿里铁军
看完这本书后我才真正的了解阿里巴巴是如何招览生意, 打造它的互联网王国.
每当我们阅读有关马云和阿里的故事时, 往往大家的目光都会投射在马云的思维理念, 他如何的坚信互联网会成功, 他如何说服十八罗汉丢下工作陪他一起创业, 同时如又如何说服孙正一在他那儿拿到了大笔的风投资金.
早期的阿里是没有具体的商业模式, 也就是说它一点收入也没有, 只是一直在烧钱. 不用多久的时间, 它己把风投的钱烧了大半有多后才呈出个盈利模式. 而这个盈利模式之所以会成功, 完全是依靠着阿里铁军 (#销售团队) 去完成它坚难的任务.
从年年亏损, 到收支平衡, 到每天达到一百万的收入, 到最后每天达到一百万的利润. 这些都是铁军们的辉煌历史, 这才是为什么马云能专注做好他领导(CEO)的工作, 阿里能有足够的资金来源去扩充它其下其他的产品和公司. 要不是有这支铁军在背后支撑着, 再多的风投资金也不够用, 马云再有远见也实现不了.
所以讲到企业的根本, 还是离不开实实在在的有个盈利模式, 实实在在去作销售, 实实在在服务好客户. 什么只靠资本, 风投而没有实在的商业模式的念头只是在打嘴炮而已, 不实际.
起码阿里的故事的确如此.
With great honour to be invited by Emily Ng CITYPlus FM to her hosted show. During the interview, we talk about how local SMEs and businesses can leverage on Alibaba.com (e-commerce) to get more customers from the overseas market.
I also shared about my journey and experience on how I transformed myself from an engineer to become a business coach and recently becoming one of the 3 certified Alibaba.com trainers in Malaysia.
My interview will be broadcast on May 21 & 28, 5:00pm (Monday) on CityPlus radio, you can opt to listen from CityPlus Apps or Youtube.
Yes, the interview is done in Chinese.
完成了两集与 CityPlusFM《全球华人》的电台录制，感谢佩玲的邀请让我有机会与各位听众分享我的一些亲身经验，如何从一名工程师转变成为一名企业教练与最近成为首三位在马来西亚 Alibaba.com 的认证的讲师。
我在访谈中分享了我们本地有许多非常有实力与特色的中小企业，他们都可以通过 这个平台来与世界对接把产品卖到国外去。我的使命是为了更好的帮助我们本地的企业作的更好更强。
这次的访谈将会分成两集的播出，分别在 5月 21 & 28号，5:00pm（星期一），你可以通过 City Plus FM106 收听或者是通过它们的 Apps 或 Youtube。
#SmallFish
#CityPlusFM106
#AlibabaGETTrainer
#阿里巴巴
#现在是更容易的把企业作大作稳
Self Publish a book – if one of your dreams is to write & publish a book someday, I may suggest a few quick tips for you without engaging a publisher.
This was how I got my first book – “Small Fish Conquering The Big Pond”, published back in 2014.
1. Pick a topic that you’re passionate
2. Breakdown the layout of the book into a few chapters – ideally 6 – 8 chapters
3. Break each chapter down into sub-chapters – ideally 4 – 6 sub-chapters
Example Chapter 1: Creative Marketing
Sub-chapter 1.1: Marketing is about creating a difference
Sub-chapter 1.2: What is USP?
Sub-chapter 1.3: Finding your niche
*Don’t start writing your book until you have completed the layout of the book from the first chapter until the last.
4. Start writing your book (this is where the real challenge begin and kills-off most aspiring authors)
Instead of sitting in front of a computer and start writing, I took out my phone and recorded the contents of the book using an audio recorder, chapter by chapter. I just said what I feel like saying and what should be included in the chapter.
5. Then I passed all my recording to a copy-writer who help me converted the recording into text. This was how I first drafted my manuscript and begin editing the entire book with the help of my copy-writer.
*If you choose not to use a copy-writer, you can now opt for using temi.com. Temi is an online voice to text converter, it only cost you $0.10 per minutes.
6. Your goal is to have about 2000+ word per chapter and combining all the chapters you would have a book about 80-120 pages in A5 size format.
7. Once you have done with your manuscript, passed it to a graphic designer to get the book done from cover to cover. (This was what I did back then)
*Or you can opt to use online software like designrr.io to help you design and layout your book.
8. In the same time, you need to apply an ISBN (International Standard Book Number) & CIP (Catalogue in Publishing) for your book to be officially published. And if you’re from Malaysia, you can apply ISBN & CIP from our National Libabry (http://www.pnm.gov.my/index.php/pages/view/18), follow the guiding steps from the website, download the forms and submit the required documents will do.
*Take note that the application of ISBN and CIP in Malaysia is FREE, some nonsense consultant out there is charging RM 2,000+ to help you apply. #BeCareful
9. Proofread, make sure everything is correct.
10. Printing – 2 options:
(a) if you wish to print your book in large quantity and send it to the bookstore to sell – go for offset printing, lower in cost when you go for large quantity (2000 copies) and have better finishing quality.
(b) if you just wish to print in low quantity and sell it on demand – then go for digital print (minimum print is only 20-30 book/print).
or (c) just convert it to an Ebook format
Happy Writing and Publishing.
#InspireMorePeopleToWriteABook
#BecomeAnAuthor
#MalaysiaBookAuthor
#SelfPublishing
#LiveYourDream
I have met many amusing new friends and learn many things during this trip, having the privilege to visit Alibaba’s office campuses (both Bingjiang & Xixi Campus), as well as Hema supermarket, was indeed an eye-opener for me. But having the honour to have a visit Jack Ma’s Tai Chi Zen Garden was truly an amazing experience.
This Tai Chi Zen Garden located in one of the reserve Wetland Parks of Hangzhou, Jack Ma has built a villa and turned it into his Tai Chi Zen Garden, where he come and learn and practice Tai Chi.
As you can see from the photos attached, the Tai Chi Zen Garden is a very beautiful place, it kept many Jack Ma’s personal belonging, souvenirs, paintings, calligraphies and the photos of some world leaders, celebrities who have visited this place.
Even though we do have not had the privilege to meet Jack Ma in person, but we the honour to meet his personal assistant – Mr Chan Wei, who is also the principle of this Tai Chi Zen Garden and the book author of “This is Jack Ma”.
If you are in Hangzhou, then West Lake is a place you must visit. Despite our busy schedule, we do have the chance to have a boat ride on the famous West Lake on the last day of our journey. the weather was cold, but all of us were warm in our heart, enjoying the beautiful scenery and wildlife.
I have learned much new knowledge and tactics about e-commerce and when e-commerce is incorporated into the new technology of big data, mobile apps, logistics, retails and others. What will be the future of e-commerce look like? And how is it going to help change and shape the world? I guess everyone is still in the exploring stage, including Jack Ma and Alibaba. I do hope Small Fish and myself could contribute a little to our local SMEs in this area.
Lastly, I would like to express my sincere thanks to all my new friends (Malaysia, China, Thailand, Indonesia, Korea, Russia) whom we have much fun together. Let’s stay in touch and hope to visit you in the near future.
Thank you.
– The End –
————————————————————–
在这最后一篇的文章里，就让我总结一下这次对杭州之旅的感触和一些小趣事。
我们除了在阿里巴巴的两大园区（滨江和西溪园区）上课和作项目讨论、参观“盒马鲜生”这个新零售超市之外，最让我深刻印象的莫过于有幸被邀请参观了马云的私人太极馆——太极禅苑。
这座“太极禅苑”座落在杭州一个湿地保护区里头，马云在那儿盖了一栋别墅，并改建成为“太极禅苑”，主要是推广太极文化，建立新文化圈子，融合道家、儒家、佛家文化，以儒释道理念之本来做企业管理。
有如你在以下照片中看到，环境真的非常优美，我们还在里头学习了我人生的第一场太极功夫，真的是很棒的体验。在苑内，摆满了马云或阿里巴巴各式各样的纪念品、画作、书法以及各国名人、领袖到访过的照片等等。
虽然，我们无缘见到马云真身，但我们还是在苑中接触了马云的私人贴身助理~陈伟。他同时也是“太极禅苑”苑长，以及“这就是马云”这本书的作者。（当然抓紧机会，赶快和他拍照留念）
除了“太极禅苑”，另一个非常优美的景区就是杭州西湖了。在我们繁忙的行程中，也偷得浮生半日闲登上了西湖的小船，在湖泊中慢行了一个小时左右，在春天的凉爽气候中游西湖果然是一件乐事。当然，也少不了品尝西湖著名的龙井茶。
除了在阿里巴巴身上学习到许多电子商务的新知识之外，还大开我对阿里巴巴和电子商务的眼界。当电子商务结合了互联网、大数据、物流、零售业等，到底在未来还能为这世界做出什么样的贡献？目前来说，还没有人会知道，就连马云和阿里巴巴也在探索、在研究中。当然，我也希望在这个时代的来临时，也能为我们马来西亚的中小企业付出一份力。
最后的最后，我也想要对这个短短几天的旅程中所结交到的朋友（来自马来西亚、中国、印尼、泰国、韩国和俄罗斯 ）说声谢谢，感恩有你们的相伴，同时也感谢大家在这几天教会我很多新知识，希望有缘再聚。
谢谢。全篇完。
#SmallFish
#Alibaba #阿里巴巴
#Entrepreneurlife
If you’re a frequent follower of Jack Ma and Alibaba, you probably heard him talked about the “New Retail” concept. Incorporating the latest technologies into the conventional retail industry to revolutionise the new shopping method and improving customer shopping experience.
“Hema” – in Chinese pronunciation it means Hippo (Alibaba like to use an animal to brand their products), is a supermarket that sells fresh seafood, meats, vegetables, fruits and other groceries. But when you dive deeper into its business model, Hema is not an ordinary supermarket like what we have in Malaysia.
It had incorporated a supermarket with F&B businesses, technologies, big data analysis and logistics into one brand new business model (first in the world). If you’re shopping in Hema, you would require paying by using Alipay, it does not accept any transaction in term of cash or credit card. A customer can either psychically shop in the store or used Hema’s App to shop online. Any products that you purchased using Hema’s App, it can be delivered to your doorstep within 30mins (on a 3km radius from any Hema outlet) with no additional delivery charges.
Not only goods can be delivered, but also freshly cooked meal can too deliver to your doorstep. Should you ordered fresh ingredients (seafood, meat, vege & etc) from Hema’s App, the centre kitchen inside Hema can help you process and prepare the foods, customer can choose the cooked foods to be delivered to their home/office or they can choose to dine in at Hema’s food court area.
We do have the pleasure to visit and have lunch at one of the Hema outlets near to Hangzhou’s West Lake, and I must say it is one of the best meal I have during my stay in Hangzhou. It is so good until me and my teammates were so busy eating and we forgot to take any photos of our lunch.
If you ever spot a Hema in China, go in and experience yourself.
—————————————————————————————
如果你是有常接触马云或者阿里巴巴的视频或文章，你也许有听过马云常提起的要如何借助科技的发达，来创新及提升传统的零售业，给予顾客们更好、更优质的产品和服务，来达到所谓的“新零售”这个概念？
“盒马鲜生”这家公司就是以这样的理念下诞生。我们这次的旅程中，就安排了大伙们参观了在杭州西湖附近的一家盒马店，它是座落在一家商场的底楼，当我第一次踏入盒马时，感觉上与其他的超市没什么两样。它卖着一般超市所卖的日常用品和食品，它也许是多了一部分的档口来摆卖新鲜海产，还有一个美食广场，就如一般商场都会有的美食广场，没什么特别。不过，当我们听了盒马的代表对我们细细解说后，我顿时对这家“盒马鲜生”的超市竖起了大拇指，它的商业模式真的是很棒很神！
盒马是一家结合了超市、餐饮店、科技、物流、大数据整合于一体的新零售体验店。盒马是一家不接受现金或是任何银行卡付款的公司，它们只接受“支付宝”付费。如果你想要购买盒马的任何产品或食物，消费者可在店里购物、也可以通过盒马Apps下单。
而盒马的最大特点之一即是快速配送，只要你的地址是盒马店附近的3公里范围内，盒马保证能把货品在30分钟内送上门，而且还不另加运费。送上门的货品也不单只限于货品，如果消费者购买了新鲜海产或其他食材，你也可以要求盒马帮你把食材加工（烹调）后，再送到你家，或是你自己上门到盒马的美食广场用餐，这样的服务是不是好棒棒？
当然，我们的团队也在盒马里享用了我们的午餐，我们大伙们都一致认为盒马的新鲜度和味道，是我们在这几天的旅程里，吃得最好吃得一餐。好吃到大伙都没有对着食物拍照，只顾着一直吃！
#SmallFish
#Alibaba #阿里巴巴
#Hema #盒马鲜生
#Entrepreneurlife
#Alibaba has two main campuses (offices) in Hangzhou China, One of them is Alibaba’s Bingjian Campus (located in the Bingjian District) while another is Alibaba’s Xixi Campus (located in the Xixi District). The distance of both campuses is about an hour drive apart.
We first visited the Alibaba’s Bingjian Campus – there are a total of 5 building blocks on this campus, it housed almost 7000 employees who are working on the Alibaba B2B business (primary focus on Alibaba.com). When we first arrived at the campus, everyone is so excited finding the right spot to take photos with the Alibaba’s signboard, despite the weather temperate on that morning is only at 6 degrees but who cares anyway.
After we are done with our photos taking, we were asking our host where is Jack Ma’s office? Is he around? But too bad luck wasn’t at our side, he was not around.
Well, what to do? We proceed touring the campus and later went on to our training room and continue with our e-commerce training.
On the following day, we visited the Alibaba’s Xixi Campus, this is much larger campus compare to Bingjian (like 5 times bigger) and it housed near to 20,000 employees. Alibaba’s Xixi Campus is the primary business hub for Alibaba group, companies like Taobao, TMall, Alipay, AliExpress, Ant Financial, Cainiao and others are all located in this gigantic campus.
The design of these two campuses looks more like a university than a commercial office. You can find there are canteens, restaurants, convenient stalls, library, laundry shops etc. And should you work in Alibaba, you need to address your colleague and manager as “classmate”.
This probably is Alibaba’s culture that Jack Ma wish to cultivate – a university working environment could inspire the Gen Y better, I guess.
to be continued ~~
—————————————————————–
#阿里巴巴 在中国杭州其实是有两个不同的园区（办公大楼）。一个是座落在滨江一带的阿里巴巴滨江园区，还有西溪区的阿里巴巴西溪园区，两个园区的距离大约是一个小时的车程。
我们的组团在前后两天都各别参观了这两个不同的园区。我们最先抵达的是阿里巴巴滨江园区，它拥有五栋四至五层楼高的办公大楼，有近7000人在这个园区上班。而这里的主要业务是集中在Alibaba.com这B2B的平台上。
当我们到达了阿里巴巴滨江园区的第一件事就是迫不及待找着有阿里巴巴招牌的角度拍照，感觉就怕没人知道我们来了阿里巴巴总部。哈哈。（没办法，我们都是第一次到来，当然兴奋至极了）。当照片拍完、满足后，另一件重要的事就是看看能够见到马云这位神人。但可惜马总不在 。就连马云本身的员工，也没有太多的机会见到马云本尊，他们和我们一样，也只是在网上或报章上见到马云。
翌日，我们就前往阿里巴巴西溪园区上课及进行项目讨论。而西溪园区的面积比滨江园区还要大上5倍，接近2万人在这里上班。这里所负责的业务就是Alibaba.com的所有业务，包括淘宝、支付宝、天猫、盒马等等。
阿里巴巴的这两个园区给我的感觉就像是身在一所大学里，不论是建筑设计，抑或是社区的规划，都像极一所大学，里头有食堂、餐厅、便利店、邮局、图书馆、洗衣店等，而同事之间的称呼也规定称为“同学”。你说，是不是很有大学的feel呢？
而在阿里巴巴里头工作的员工，大部分都是以80、90后为主的年轻人。因此，一眼望去就像是在一所大学里工作。也许，这就是马云想打造的阿里文化。我亲身体验这个阿里文化后，感觉真的很棒！
待续~~
Recent Comments