创业开公司小贴士🗒:

1) 不同的的行业有着不同的潮流趋势，所以在开业前需了解您行业目前的周期在那？是处于《甜蜜成长期》？《竞争加剧期》？还是《夕阳衰退期》？别把自己弄得焦头烂额🤕。

2) 有什么行业是趋势长青树🌳的呢？基本上《衣食住行》的传统行业都会是长青的，人们怎么也离不开这些生活的基本，现代的生活《教育》与《医学》也都是必须的呢! 行业是长青没错，但商业模式则是不断的变化。

3) 商业模式是一门生意经营的方式，需先在开业前设计好。你的主要客户对象是谁👨‍👩‍👦？你为他们解决什么难题？你如何赚取收益？除了赚取产品差价还可否有其他的收入模式？

4) 行销 (Sales and Marketing) 可以说是你公司赚取收益的关键，你有再棒的产品，却没人知道也卖不出去，有何用？不要拒绝任何能够学习行销的机会。

5) 有的人的生意很火🔥，但他不赚钱💰，你会问可能吗？但实际上有许多老板都面临着这个问题😱，好看未必好吃! 主要的原因是他们在公司财务管理不当，你了解你的固定成本是多少吗？产品的利润点又是多少？公司的收入平衡点又是多少？如何的为产品定价？

☝🏻☝🏻☝🏻创业开公司很难吗？不难只要你去搞清楚👍🏻!

#SmallFishBusinessCoach

#咸鱼创业缺的是什么

#咸鱼也能开公司

 

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老板开讲 | Boss Talk – 咸鱼创业缺的是什么? (Highlight 片段)

丢回: 咸鱼创业缺的是什么？如果你错过了了我在 《老板开讲》《Boss Talk》的分享，这里有些 highlight 的片段让你过过瘾😜，片子不长才两分钟，#好过没有！

再次感谢 #老板开讲 和 YMM Wilayah Persekutuan 青運聯邦直轄區州分會 的团队邀请🙌🏻。

#SmallFishBusinessCoach
#咸鱼也能开公司
#咸鱼创业缺的是什么

Google My Business

Most businesses did not get found on Google 😱!!

And with “Google MY Business Site” you don’t need a corporate website to be found on Google.

I have been experimenting with the features of “Google MY Business” for the past couple of weeks.

One of the cool features the site provide is it helps our business to create a simple #website.

Which I find very useful when a visitor searches your type of business on Google, not only your own corporate website will appear on the search results, but also additional information (map direction, reviews, photos) about your business will also show on the right-hand side of the search. Giving much visibility to visitors.

Have you created your own business profile on “Google My Business”?

Make sure you went ahead and claim your own business before someone else does.

Check out our Small Fish Business Coach on Google https://smallfish-businesscoach.business.site/

Leave us a review if you have a great experience with us: https://g.page/SmallFishBusiness/review

#SmallFishBusinessCoach
#BusinessCoach
#GoogleMyBusiness

Small Fish 语录 4 ~产品, 产品, 产品最重要

我是一位比较实际的投资者，你的公司有再好的投资项目，再棒的商业模式，但没有实用的产品，我是不会感兴趣的。原因很简单，我相信企业在走向资本之前，必须先要拥有市场，再有客户的支持，有了一定的市场以后，才能脚踏实地去走资本，对我来说会比较切实。

一家企业是可以把它的产品线切割，成为好几个不同的层次来针对不同的市场、客户群及目的来布局。这些层次，如果把它排列起来，就好像是一层层的楼层，从最下层至到顶层。这个产品阶梯大致上可分成六个不同的阶层，在越高的阶层，我们可以把产品理解成越高价值与高价格的产品。我们首先就从底层说起吧：

1）引流层（Leads Magnet）：在这个阶层的产品，最主要的作用是为了把潜在客户引进来。在这个网络时代，引流层的产品是非常容易被打造出来的，而且也花不了你多少钱来把这类产品，免费的送出去。是的，你没看错，是免费送。

不论你是在什么行业，我相信你都可以为你的潜在对象准备一份有价值的两页电子书（ebook），是需要两页就够了。在这简单的电子书中，你是否可以教导有价值的资讯给你想要接触及收集的潜在对象呢？不论是送他们一本电子书也好，还是你自制的视频，或是任何有价值的资讯来交换对方的电子邮件。

为什么要拿到电方的电子邮件呢？因为有了这个电子邮件，你才能持续不断地与对方沟通联系，所以在这时，你也需要拥有电子邮件管理工具来帮你处理这些你收集到的电子邮件帐户。

2）信用银行（Trust Bank）：在这个第二阶层的产品模式，会跟引流层的产品有些类似，它主要的目的就是不断给你的潜在客户发放价值，因为不是每一个潜在客户都会马上把钱掏出来购买产品，即可成为你的客户。大部分的人只会在观望，先观察你。

在这个时候，你需要不间断的给他们发放有价值的信息，增加他们对你的信心等。在这个楼层的产品，亦需要与引流层一样，是免费的。除了免费之外，这两个楼层的产品也需要做到自动化，也就是说不论你是发电子书或是视频，或其他电子产品，它都是由一个自动的电脑系统去处理，尽量做到不经人手处理。这样，你就能把产品的成本降至最低，做到多多益善。

3）低门槛产品：在你的产品线中，可否拥有一些低门槛的产品？比方说，你经营了一家美容院，你最想卖的是你价值5000元的配套，但是一名新的客户可否会有第一次进来就买这5000元的配套呢？所以，你需要拥有一个88元的低门槛产品来吸引客户进来，然后不断的向上销售。低门槛产品的作用就是把一直徘徊在门外的客户引进来，让他们不必担心或有过多的顾虑下，来买你的产品。

4）核心产品：在这第4阶层中，就是你最主要的核心产品，这类的产品就是帮助你打造正常的收入与盈利。

5）高价位产品：接下来这一层的产品，就是你可以用高价值和高价位来出售产品。它能够为你带来可观的收入和盈利。

6）黄金产品：最后就是你梦寐以求的黄金产品，只要你能把它成功的售出，你就能把你的事业推上一层楼，比方说你的连锁方案，或是寻找投资者等等。

这是一份简单的产品阶梯图解说，只要你能够完成这六层的产品布局，那你就有一个完善的产品线，你也懂得在什么时候，对着什么样的人，卖他们什么样的产品。

所以，企业是以产品市场为主导，希望你看透它的意义。

Small Fish 语录 3 ~ 优化你的商业模式

这世上是不可能拥有个完美无瑕的商业模式，不论你的商业模式再好，你也需要依据时代的变迁而与时并进。因为在环境和时间的推进下，你的模式可能在昨天还是神话，到了今天就很可能已经过时了，从天上掉下了低谷。

不过话虽如此，但是还有几项基础是可以供身为创业者的你去参考，好让你的公司企业能有更完善的进展。它们分别是由你的产品、客户与发展的角度来设计你的可持续发展公司企业。

（一）首先，我们从你公司产品的 #黏性（Product Stickiness）开始，你的公司可否拥有黏性很高的产品？什么是高黏性产品？黏性愈高的产品就是你的客户愈需要愈放不开的产品。

比方说，在我们现代人的日常里，智能手机是黏性超高的产品，基本上我们大家每天都机不离手，因此比起其他的电子产品，手机可说是我们目前黏性最高的电子产品。

咖啡也可说是对许多人来说，同样超高黏性的产品，因此当你要投入一门生意时，请务必要确保你是在高黏性的行业里头；不然的话，客户对你所售卖的产品是处在可有可无的状况，这对你或公司都不是一件好事。

（二）接着是你的生意是否拥有被 #重复消费（Recurring Revenue）的需求呢？如果你的回复是有的话，那么客户平均的回头率又是多久一次呢？

我们大家都了解到，做营销（Marketing）是一项很昂贵的投资，每当公司在新产品服务注入营销成本时，我们其实是在通过不同的渠道来购买着新的客户，不管你所用的渠道是在线上或是线下，你就是在投入金钱来换取新的客户，希望能够吸引更多人的注意，然后再把产品卖出去。

所以，身为一名精明的老板，你当然会希望新客户向你购买产品后，他会不断地回来消费，成为你的长期客户，而不是要一直投入昂贵的资金，不断地去吸引全新的客户。不然，当你不再投资金钱在营销上时，你就会面临产品卖不出去的局面。这个道理我相信你也懂，只是当你在投入一门新的行业时，或者是设计商业模式时，可有把这点给考虑进去？

如果你现在处于一次性服务的行业，如婚纱业，你的客户基本上只是一次性的客户，要投入此类型行业的朋友，总是需要很努力不断地去寻找新的客户和市场。即使你的产品和服务再棒，你也只有要求你的客户帮你转介绍其他朋友。而你总不能要求对方要结第二次婚时，记得来找你！

相比之下，如果你是在卖咖啡的话，那么重复性消费的这个基础，就会变得容易很多。商家们是可以推出各种策略优惠来吸引客户回来，不断地重复消费。你目前的模式，可否有这一项基础来锁定你的客户群？

（三）最后就是你的商业模式是否会较容易达到 #可扩展性（Scalability）？也就是说，如果你现在的生意量已经不错了，想要扩展及把生意做大，把100万的生意收入扩展到200万，然后扩展至400万、800万不等。在这个扩展的过程中，是否是一项容易办到的事？还是在人事、资金、技术等课题上存在着不同的风险？

打个比方，你目前拥有一家精品咖啡馆，生意非常火红，但你目前的店面空间，只足够容纳一定的客户量，若想要把生意做大，就需要找一间更大空间的店铺，或者是另开分行。但是问题来了，你无法百分百确定新店开张后，生意是否能够持续火红？在人手与其他事物方面，你也不懂是否能够完善的管理，在各方面上都存有一定的风险。

这个就是大部分开实体店的人，所要认真考虑之处；相反地，如果你是在网上创业，当生意量增加时，你却不必担这些问题，因为你还是可以在不增加成本的情况下，达到更多的盈利。就像马云曾经说过，当阿里巴巴的业绩在创高峰时，他只需要增加多几台的服务器（Server）就足够了。他从不必去烦恼实体店所面对的问题。

今天不论你是处在哪个行业，你的商业模式都有不等的利与弊，你所能做的就是把以上的要点，各别的考虑进去，尽量把你的优势发展到最好，避重就轻。

We have no control over how people review our service on the internet

I like to use this case study example to reflect the importance of the professionalism of a salesperson and some lessons I learnt.

I received a call from a hotel salesperson while I was driving, she mentioned that she found my contact from the internet and would like to promote her hotel seminar room training package to me.

I told her that at the moment I have no need for such package and I hang up the phone.

Moments later I received a notification from Google that someone had left a review on my Small Fish Business website and to my surprise, someone I don’t know had reviewed us with 1 ⭐️ with a comment of ‘bad service’.

 

After I had reached my destination I quickly investigate who is this person and why she leave such comment. From the actual name stated on the review, we managed to identify who she is and to our bigger surprise is was the salesperson from the hotel who had called me earlier.

Coincidentally, my wife knew the GM of that hotel. She called the GM and logged a complaint report stated that if our company rejected a promotion call from your team member would that make us a ‘bad service’ company? and how do you judge our service with a 34sec call?

After understanding the actual situation, the GM apologies to us and promise he would have a word with his team and request his team member to take down the review.

Later in the afternoon, I then received an apologies SMS from the salesperson and I gladly accepted.

What lessons did you learn from this incident?

Can share your thought in the comment.

What I learn:

1. It is never easy to be a salesperson, very often there will be plenty of ‘NO / Rejection’, so stay cool with it.
2. If you have to say ‘NO’ to a seller, please also be courteous and friendly.
3. We have no control over the internet on what others want to comment / review on your business.
4. Business network is important, else it would be harder for us to make such a complaint if we don’t know the hotel GM.
5. Don’t leave your actual real name when you talk bad about others on the internet 😜

#smallfish

Facebook Comment Auto Reply

Set up a Facebook Comment Autoreply in 3 minutes!

Learn how to Respond to your Facebook Page’s Comment using a Bot.

Automatically respond to a specific keyword or auto respond to every comment.

Facebook auto reply comment is used to engage with users right after they comment on your page’s posts. Even though Facebook does not have a built-in auto response in their comment box, but we can always use a third party software provided by Chatfuel.com

Watch the full tutorial video below:

 

 

7-Steps Retail | Service Framework

Running a retail or a service business sometime can be really frustrated if you do not have a plan or system on what to do.

In this post, I’m going to share with you a #simple, #easy_to_do framework that you can reference on.

(click on the image to download the cheat sheet)

Framework breakdown:

There are 3 phases in this framework: – Discovery, Development & Delivery

1. (discovery) – Value: First you need to uncover the true reason #why (passion??) you started the business? Your passion is going to carry you through the entire entrepreneurship journey.

In the same time, what are some of the core advantage of your business? What are you good at? How these going to add value to your customer?

2. (discovery) – Target: Speaking of the customer, do you know exactly WHO is yours preferred customer? WHAT do they look like (psychographics)? And WHERE do you find them?

And very important: NOT everyone will be your customer, so DO NOT market to everyone, find your niche and.

3. (development) – Offering: This is where your actual products or services come in, you need to design your Product Ladder (from low entry to a high value) and how do your segmentize your product offering.

*(A full online marketing course is available that explains in details on how to create a complete Product Ladder that sells). Click here to enrol.

4. (development) – Channel (Marketing): make sure to breakdown your marketing campaigns into two separate strategies. The first strategy is to acquire NEW LEADS, and the second strategy is to generate recurring revenue from your existing customers.

*(I shared 100 different types of marketing strategies in this online marketing course, click to enrol.)

(click on the image to download the cheat sheet)

5. (development) – Margin: Following is to work on your business margin & costing. Do you know how much is your business gross margin? What will be your Break-even point? Do you have a discount strategy when you’re giving away discount?

*(Shared your thought on the comment box below)

6. (delivery) – Sales: One of the most important business element is to convert your walk-in customer into a buying customer. Therefore, do your business have a sales process wheater it is B2C (retail) or B2B (service), you need to have a sales process in place.

7. (delivery) – Experience: One final element of this framework is to create the unparallel customer experience that you could possible offers. Create an engaging human experience between your frontline members and the customers, a smiling face always help.

Leave your comments below and we would like to hear from you.

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Expanding Your Comfort Zone :

Are you going to stay inside your comfort zone for the rest of your life? or start breaking through and move forward?

There are 4 zones (stages) for you to move ahead:
1. Comfort Zone 🛀 = Unconscious Incompetence
2. Fear Zone 😰 = Conscious Incompetence
3. Learning Zone 🎓 = ConsciousCompetence
4. Growth Zone 🌲 = Unconscious Competence

Where are you currently?

Are you going to make a difference for yourself soon?

Stop talking 🗣, thinking 💭, wondering 🤔 and start Doing!! 💪🏻

How to Building a Sustainable Business out from your ideas?

This is part 2 of the 2 part bonus videos I have created for my online Entrepreneurship Basic Course: https://www.udemy.com/course/1853390/

In this 4 mins video, I discussed 3 important business & revenue models that you need to get yourself prepared before you begin a business.

1) Product Stickiness
2) Recurring Revenue
3) Business Scalability

Enjoy the full video: