Tag Archives: Steve Jobs

Book Summary – Zero to One

19 Sep

Peter Thiel is the Founder & CEO of Paypal where he sold to eBay at 2002 for $1.2B.
In this book, Thiel shared 3 major keys on building a billion business.
1. Bet on a Contrarian Truth – A truth about how people will act in the future
– The Contrarian Question: “What important truth do very few people agree with you on?”
Steve Jobs – bet that people would want to use a keyboard-less smartphone, where during that time only a few people agreed with him.
Airbnb & Uber –  bet on traveller would want to stay in a stranger house & get into a stranger car.
“All failed companies are the same they failed to escape competition.”
Besides asking the contrarian truth question, you also need to make sure that whatever business you’re starting up it falls into the RIGHT TIME?
Even your hypothesis is correct about the Contrarian Truth, but if you start the business on the wrong timing (technology or human behaviour not yet mature, your business would fail either).
2. Start by Dominating a Small Market:
Amazon – wanted to start an everything online store, but Jeff Bezos did not start Amazon with that. He begins with a bookstore, which is much easy to operate & less costly. While he accumulated many loyal customers and cash flow, he then explores the adjacent market (CDs & DVDs). Slowly and steadily Amazon is dominating one market segment at a time and now become the everything store.
=> Don’t try to get 1% of a billion market, instead get 80% of a million market.   
“Whoever is the first to dominate the most important segment of a market with viral potential will be the last mover in the whole market.”
3. Strike to a Monopoly
If you can scale fast and big enough, then you can play the monopoly games and dominate the market and generating massive profits.
But wait, isn’t a monopoly is something evil?
Google is a search engine monopoly, they made so much money from their business. But at the same time, they are also a company that funded many social responsibility projects like a self-drive car, free tools available and even free internet to some part of the world.
  • a business need to make enough profit in order to stay in business
  • use excess profits to give back to society
The 4 Monopoly Methods:
  • Brand Associate – Apple (if you think of a fashionable electronics, Apple always come into our mind. Apple has a strong brand associate in customer’s mind while others are hard to compete)
  • Technology Advancement – Google (the search result is 10x better than competitors)
  • Network Effect – Facebook (high switching cost, since most of your friends, are already on FB, it make it so much harder for other competitors to compete with you)
  • Scale – Amazon (Amazon can offer a free shipping on a sofa while other will need to charge you a $50 shipping fees, how Amazon able to do this? Amazon has a very high leverage & margin on the product sales due to their economies of scale, which they operation cost & breakeven point of the company is low. They have no problem paying the shipping cost while still generating massive profits)

Selling Dream Not Product

6 Nov


The purpose of marketing is mainly for two reasons. The first is to educate and the second is to communicate. In any product marketing, FAB is used to promote the product. F stands for Features or what the product has, A is for the Advantages or what the product can do for you while B is for the Benefits or what that means for the customer.

Let’s discussion the story of Apple, when Apple first introduced iPod to the market back in 2001, iPod is just another portable music player available in the market, it was not a new product, but was very successful because of it breakthrough technologies, beautiful design and it is very “easy to use”.  Apart from all these, another success factor of iPod was the way it was presented by Steve Jobs. During the iPod product launching conference, Jobs set the marketing tone and position iPod away from it fellow competitors.





Instead of focusing on product feature of iPod that had a 5 Gigabytes [5GB] of storage spaces (which was then a large storage capacity in year 2001, the common pen-drive storage back then was only at 1 Megabytes [1MB]). He chose another path of presentation by telling the audiences about the benefits of having such large storage capacity. Honestly, could you image how “big” is 5GB storages? No, no one can, not even an engineer. Jobs equated the technical term into a simple phase that everyone understand – “Having 1000 songs in your pocket”, which is more appealing and tangible to the customer.  And since then, iPod had change how people listen to music and together with the success of iTunes; Apple had change the music industry.


6 Oct












































A New Toy

15 Aug

I have been always a big fans to Apple, to be precise is I am a huge fans of Steve Jobs.

Every since my first encounter in 2009 on Youtube about the 2005 Stanford Commencement Address by Jobs, i had been playing a close attention on Jobs and Apple. Even very much I was amazed on how Apple’s products had change the world, and many of my close friends are Apple users, i eventually only came across the first Apple product by 2010. Where Coach Radin handed me his iPod Classic full with audiobooks which required i to listen and study.

Only then i have a strong feeling on how creative and beautiful a MP3 player can be (iPod anyway is just a high-class MP3 player; it is too an expensive one); but the design is just gorgeous, you really don’t want to let go once you have it in your hand.

When Apple launched iPhone5 last end of last year, i knew it is about time i retired my Blackberry phone. Not because my Blackberry is malfunction; but the memory and RAM are too few for more Apps to be installed into the phone. As a social media coach myself, i need to have much more varieties in Mobile Apps selection. Which iPhone5 just fit the picture.

Being a PC/Windows user all my life and being familiar with all the software and functional keys of Microsoft Windows, will i get familiar with a Mac machine? I have been carrying my Acer Laptop for the last 3 years, it is a good laptop; some of set-backs for this machine are the battery operating time only lasted me an hour+, every-time i used the laptop, power charges must be prepared and standby. The sound of the speaker is really soft, it hardly can be heard, worst of all it is really heavy. But i was in a dilemma which i upgrade my laptop towards a Ultrabook instead (since i have been giving Ultrabook training with Intel) or i should get myself a MacBook Air (it is much expensive compare to any Ultrabook with a similar specs).

But being huge fans of Jobs, i decided to get myself a MacBook Air and here I am typing this blog post using it. The experiences of using this machine for the last couple of weeks were simply amazing. The battery life can last up to 8 hrs on full capacity, the display is excellent fine and most important it is really light.

MacBook Air

MacBook Air

Steve Jobs by Walter Isaacson

8 Nov

Based on more than forty interviews with Jobs conducted over two years–as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues–Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

My review:

it took me a week plus (with average 2hrs per day) to finish reading this book. 

It was not the Mac or iPhone that caught my attention over Apple; but it was the commencements speech that Steve Jobs delivered at Stanford College. It was just a coincident when i was browsing through the web couple of year back when i found the video on Youtube. This video just simply blow me away on how Jobs really can tell good stories (with a lot of wisdom within).

The more i learn about Jobs and Apple, more interest towards them grow in me. I was really keen to know how a geek like him could founder Apple Computer back in the 70s. How he was kicked out from the company his founder & what do his do next? And coming back to Apple in 1997 to save Apple from a near bankruptcy and turned it into legendary icon. Launching beautiful products literary changes the how the industry do business.

Mac – how computer should look like
iPod – how people listen to music
iPhone – reinvented the mobile phone industry
MacBook Air – now it become a new standard and trend of laptop 
iPad – the beginning of post PC era

if you like to learn more about Apple and Jobs…this book is a good read.


A Collection of Inspirational Steve Jobs’ Quotes

9 Dec

In this roundup, we’ve collected 60 of the most inspiring Steve Jobs quotes.
Thank you Steve.
“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” – via
“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.” – Wikiquote, as quoted in The Wall Street Journal (Summer 1993).
“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”
“I was worth over $1,000,000 when I was 23, and over $10,000,000 when I was 24, and over $100,000,000 when I was 25, and it wasn’t that important because I never did it for the money.”
“My job is not to be easy on people. My jobs is to take these great people we have and to push them and make them even better.” – All About Steve Jobs
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” – Inc. Magazine
“That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works” – New York Times, The Guts of a New Machine, 2003
“Why join the navy if you can be a pirate?” – As quoted or paraphrased in Young Guns: The Fearless Entrepreneur’s Guide to Chasing Your Dreams and Breaking Out on Your Own (2009) by Robert Tuchman
“Innovation distinguishes between a leader and a follower.” – via
“So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.” – CNNMoney
“We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.” – Fortune
“Almost everything–all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” – Steve Jobs’ Stanford Commencement Address
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.” – Think Different, narrated by Steve Jobs
“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.” – Fortune
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs’ Stanford Commencement Address
“I’m the only person I know that’s lost a quarter of a billion dollars in one year…. It’s very character-building.” – Wikiquote, as quoted in Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company (2004) by Owen W. Linzmayer
“I’m as proud of what we don’t do as I am of what we do.” – Businessweek
“Quality is more important than quantity. One home run is much better than two doubles.” – Businessweek
“It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.” – Playboy interview, 1985
“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?” – Steve Jobs’ famous question to John Sculley, former Apple CEO