Tag Archives: Small Fish

Improve Your Company Daily Productivity by 68% – Leveraging on Trello App

21 Sep

There are so many urgent and important tasks to work on every day, how do you manage all these tasks?

Have you ever used #Trello to help you improve your company productivity?

Not sure how to use.

Watch this step by step video to set up a #FREE @Trello account for your business and team.


Book Summary – Zero to One

19 Sep

Peter Thiel is the Founder & CEO of Paypal where he sold to eBay at 2002 for $1.2B.
In this book, Thiel shared 3 major keys on building a billion business.
1. Bet on a Contrarian Truth – A truth about how people will act in the future
– The Contrarian Question: “What important truth do very few people agree with you on?”
Steve Jobs – bet that people would want to use a keyboard-less smartphone, where during that time only a few people agreed with him.
Airbnb & Uber –  bet on traveller would want to stay in a stranger house & get into a stranger car.
“All failed companies are the same they failed to escape competition.”
Besides asking the contrarian truth question, you also need to make sure that whatever business you’re starting up it falls into the RIGHT TIME?
Even your hypothesis is correct about the Contrarian Truth, but if you start the business on the wrong timing (technology or human behaviour not yet mature, your business would fail either).
2. Start by Dominating a Small Market:
Amazon – wanted to start an everything online store, but Jeff Bezos did not start Amazon with that. He begins with a bookstore, which is much easy to operate & less costly. While he accumulated many loyal customers and cash flow, he then explores the adjacent market (CDs & DVDs). Slowly and steadily Amazon is dominating one market segment at a time and now become the everything store.
=> Don’t try to get 1% of a billion market, instead get 80% of a million market.   
“Whoever is the first to dominate the most important segment of a market with viral potential will be the last mover in the whole market.”
3. Strike to a Monopoly
If you can scale fast and big enough, then you can play the monopoly games and dominate the market and generating massive profits.
But wait, isn’t a monopoly is something evil?
Google is a search engine monopoly, they made so much money from their business. But at the same time, they are also a company that funded many social responsibility projects like a self-drive car, free tools available and even free internet to some part of the world.
  • a business need to make enough profit in order to stay in business
  • use excess profits to give back to society
The 4 Monopoly Methods:
  • Brand Associate – Apple (if you think of a fashionable electronics, Apple always come into our mind. Apple has a strong brand associate in customer’s mind while others are hard to compete)
  • Technology Advancement – Google (the search result is 10x better than competitors)
  • Network Effect – Facebook (high switching cost, since most of your friends, are already on FB, it make it so much harder for other competitors to compete with you)
  • Scale – Amazon (Amazon can offer a free shipping on a sofa while other will need to charge you a $50 shipping fees, how Amazon able to do this? Amazon has a very high leverage & margin on the product sales due to their economies of scale, which they operation cost & breakeven point of the company is low. They have no problem paying the shipping cost while still generating massive profits)

Sell Me This Pen

4 Sep

Often you heard people were tested with this sales phases: “Sell Me This Pen“, in the event of a sales training, conference or even an interview for a sales position.

And you can see the participant is doing his/her best to sell the pen back to the person who is handling the pen to him/her.

Very often, you would find many of them did it all wrong.

So what is the magic behind this sales technique?

How do we actually sell this pen? (or just any product)

Here we are going to break down the sales process and reveal the magic behind the curtain.

CEO: Do me a favor, sell me this pen. (reaches across to hand me the pen)

Me: (I slowly roll the pen between my index and thumb fingers.) When was the last time you used a pen?

CEO: This morning.

Me: Do you remember what kind of pen that was?

CEO: No.

Me: Do you remember why you were using it to write?

CEO: Yes. Signing a few new customer contracts.

Me: Well I’d say that’s the best use for a pen (we have a subtle laugh).

Wouldn’t you say signing those new customer contracts is an important event for the business? (nods head) Than shouldn’t it be treated like one. What I mean by that is, here you are signing new customer contracts, an important and memorable event. All while using a very unmemorable pen.

We grew up, our entire lives, using cheap BIC pens because they get the job done for grocery lists and directions. But we never gave it much thought to learn what’s best for more important events.

This is the pen for more important events. This is the tool you use to get deals done. Think of it as a symbol for taking your company to the next level. Because when you begin using the right tool, you are in a more productive state of mind, and you begin to sign more new customer contracts.

Actually. You know what? Just this week I shipped ten new boxes of these pens to Elon Musk’s office.

Unfortunately, this is my last pen today (reach across to hand pen back to CEO). So, I suggest you get this one. Try it out. If you’re not happy with it, I will personally come back next week to pick it up. And it won’t cost you a dime.

What do you say?

CEO: (picks jaw up off floor)  Yes.

See how simple that was. The CEO loved it. Why?

Because all four sales skills were displayed.

Here’s the simple sales framework I used to answer “sell me this pen”. Memorize it for yourself.

  1. Find out how they last used a pen (gather info)
  2. Emphasize the importance of the activity they last used a pen (respond to info)
  3. Sell something bigger than a pen, like a state of mind (deliver info)
  4. Ask for the buy (closing)

Does that make sense? Yes. Ok, good.



Remember, it’s not about actually selling a pen. It’s about showing how well you can sell a product.






Interview with City Plus FM 106

16 May

With great honour to be invited by Emily Ng CITYPlus FM to her hosted show. During the interview, we talk about how local SMEs and businesses can leverage on Alibaba.com (e-commerce) to get more customers from the overseas market.

I also shared about my journey and experience on how I transformed myself from an engineer to become a business coach and recently becoming one of the 3 certified Alibaba.com trainers in Malaysia.

My interview will be broadcast on May 21 & 28, 5:00pm (Monday) on CityPlus radio, you can opt to listen from CityPlus Apps or Youtube.

Yes, the interview is done in Chinese.

完成了两集与 CityPlusFM《全球华人》的电台录制,感谢佩玲的邀请让我有机会与各位听众分享我的一些亲身经验,如何从一名工程师转变成为一名企业教练与最近成为首三位在马来西亚 Alibaba.com 的认证的讲师。

我在访谈中分享了我们本地有许多非常有实力与特色的中小企业,他们都可以通过 这个平台来与世界对接把产品卖到国外去。我的使命是为了更好的帮助我们本地的企业作的更好更强。

这次的访谈将会分成两集的播出,分别在 5月 21 & 28号,5:00pm(星期一),你可以通过 City Plus FM106 收听或者是通过它们的 Apps 或 Youtube。


10 Steps How I write & published a book?

8 May

Self Publish a book – if one of your dreams is to write & publish a book someday, I may suggest a few quick tips for you without engaging a publisher.

This was how I got my first book – “Small Fish Conquering The Big Pond”, published back in 2014.

1. Pick a topic that you’re passionate 
2. Breakdown the layout of the book into a few chapters – ideally 6 – 8 chapters
3. Break each chapter down into sub-chapters – ideally 4 – 6 sub-chapters

Example Chapter 1: Creative Marketing
Sub-chapter 1.1: Marketing is about creating a difference
Sub-chapter 1.2: What is USP?
Sub-chapter 1.3: Finding your niche

*Don’t start writing your book until you have completed the layout of the book from the first chapter until the last.

4. Start writing your book (this is where the real challenge begin and kills-off most aspiring authors)
Instead of sitting in front of a computer and start writing, I took out my phone and recorded the contents of the book using an audio recorder, chapter by chapter. I just said what I feel like saying and what should be included in the chapter.

5. Then I passed all my recording to a copy-writer who help me converted the recording into text. This was how I first drafted my manuscript and begin editing the entire book with the help of my copy-writer.

*If you choose not to use a copy-writer, you can now opt for using temi.com. Temi is an online voice to text converter, it only cost you $0.10 per minutes.

6. Your goal is to have about 2000+ word per chapter and combining all the chapters you would have a book about 80-120 pages in A5 size format.

7. Once you have done with your manuscript, passed it to a graphic designer to get the book done from cover to cover. (This was what I did back then)

*Or you can opt to use online software like designrr.io to help you design and layout your book.

8. In the same time, you need to apply an ISBN (International Standard Book Number) & CIP (Catalogue in Publishing) for your book to be officially published. And if you’re from Malaysia, you can apply ISBN & CIP from our National Libabry (http://www.pnm.gov.my/index.php/pages/view/18), follow the guiding steps from the website, download the forms and submit the required documents will do.

*Take note that the application of ISBN and CIP in Malaysia is FREE, some nonsense consultant out there is charging RM 2,000+ to help you apply. #BeCareful

9. Proofread, make sure everything is correct.

10. Printing – 2 options:
(a) if you wish to print your book in large quantity and send it to the bookstore to sell – go for offset printing, lower in cost when you go for large quantity (2000 copies) and have better finishing quality.

(b) if you just wish to print in low quantity and sell it on demand – then go for digital print (minimum print is only 20-30 book/print).

or (c) just convert it to an Ebook format

Happy Writing and Publishing.


Alibaba Hangzhou Dream Trip (Part 4) – Final Chapter / 阿里巴巴杭州之旅 (完结篇)

18 Mar


I have met many amusing new friends and learn many things during this trip, having the privilege to visit Alibaba’s office campuses (both Bingjiang & Xixi Campus), as well as Hema supermarket, was indeed an eye-opener for me. But having the honour to have a visit Jack Ma’s Tai Chi Zen Garden was truly an amazing experience.

This Tai Chi Zen Garden located in one of the reserve Wetland Parks of Hangzhou, Jack Ma has built a villa and turned it into his Tai Chi Zen Garden, where he come and learn and practice Tai Chi.

As you can see from the photos attached, the Tai Chi Zen Garden is a very beautiful place, it kept many Jack Ma’s personal belonging, souvenirs, paintings, calligraphies and the photos of some world leaders, celebrities who have visited this place.

Even though we do have not had the privilege to meet Jack Ma in person, but we the honour to meet his personal assistant – Mr Chan Wei, who is also the principle of this Tai Chi Zen Garden and the book author of “This is Jack Ma”.

If you are in Hangzhou, then West Lake is a place you must visit. Despite our busy schedule, we do have the chance to have a boat ride on the famous West Lake on the last day of our journey. the weather was cold, but all of us were warm in our heart, enjoying the beautiful scenery and wildlife.

I have learned much new knowledge and tactics about e-commerce and when e-commerce is incorporated into the new technology of big data, mobile apps, logistics, retails and others. What will be the future of e-commerce look like? And how is it going to help change and shape the world? I guess everyone is still in the exploring stage, including Jack Ma and Alibaba. I do hope Small Fish and myself could contribute a little to our local SMEs in this area.

Lastly, I would like to express my sincere thanks to all my new friends (Malaysia, China, Thailand, Indonesia, Korea, Russia) whom we have much fun together. Let’s stay in touch and hope to visit you in the near future.

Thank you.

– The End –









最后的最后,我也想要对这个短短几天的旅程中所结交到的朋友(来自马来西亚、中国、印尼、泰国、韩国和俄罗斯 )说声谢谢,感恩有你们的相伴,同时也感谢大家在这几天教会我很多新知识,希望有缘再聚。



#Alibaba #阿里巴巴


11 – 让客户说YES

5 Dec
Small Fish _ Leik Hong










09 – 给餐饮业者的忠告

21 Nov
顾客说明要你介绍,那么你就要认真的聆听顾客到底要什么,再作出适当的推荐。反而因为你作了适当的推荐,进而顺利达到加额销售(Up Sell)。
(五)餐馆厨房部上菜的时间,请拿捏的恰恰好。笔者曾经与家人用餐时,一共点了4道菜。3道菜已陆陆续续上了,但最后一道却不见踪影,尽管间中有提醒了业者。最后吃完了准备埋单离开时,那道菜却姗姗来迟 。服务生表示这道菜需要时间烹煮,笔者同意需要时间烹煮的说法,但毕竟已经吃饱准备离开了,这道菜已经没有意义,那么请帮我取消这道菜吧!
餐馆的品牌,是由各方面累积的,客户对您的评价,就是您最好的招牌。因为现在的客户都会到面子书上与他人分享你餐馆里的大小事物。如果你能够透过面子书messenger、 whatapps或微信来订菜、订座,抑或者透过这些社交媒体管道与客户有个客户服务上的适量沟通,那会是很棒的体验。

Small Fish Visitation to Corporate Hero Century Sdn Bhd

6 Oct

Business Coach LeikHong BizCoach have paid a visit to Teoh Chia Chun’s Corporate Hero office located at Sungai Petani.

Corporate Hero is a company that produced all kinds of corporate gifts – ranging from corporate uniform, t-shirt, cap, recycling bag and etc. Basically, if you need to do a customized gift, this is the hero you should be calling.
CC Teoh run a very in a very interesting company, he had successfully transformed a conventional business into a high values-driven company. Not only it produced high-quality corporate gifts but also a working environment that is really 1-Malaysia.
Teoh started his career as an engineer, while he doesn’t see much future in his career back then, he decided to come back to his hometown at Sungai Petani and helps his father who was a tailor as a sales person. He begins to approach companies, government agency, schools and associations who like to tailor made their organization uniform.
After much efforts, he realized that customized corporate uniform and T-Shirt is the trend and therefore he started his own company in 2006. Now Corporate Hero had been well established in Sungai Petani and been supplying all gifts and products not only in the northern region but across Malaysia as well.
复仇者联盟英雄,大家听得多;企业英雄(Corporate Hero),倒是挺新鲜的称号。尤其是在印制制服行业中,与“英雄”好像扯不上关系,但偏偏这家企业,确实是顾客心目中的英雄。
说起制服印制业,其实也算是夕阳行业的一种。惟,Corporate Hero Century Sdn Bhd 就正好颠覆了传统的制服印制业的经营模式,把”夕阳”扭转成”旭阳”。Small Fish 团队这次就北上吉打州双溪大年,一一为您揭开这企业英雄到底是何方神圣。
位于双溪大年市中心的Corporate Hero 拥有一站式的印制服务,从设计、起版、打模、印制、发行,一手包办。除了制服、T恤之外,还有印制帽子、环保袋、杯子等等。基本上,能够印制的物品,都可在这里找到。
说起Corporate Hero,就得从拥有电子工程师背景的”英雄创办人”张佳骏说起。Corporate Hero的成立,与他有个当裁缝师的父亲有着密切的联系。当年张佳骏虽投身在工程师行业,但心系企业,最后决定加入父亲裁缝事业。他笑言,父亲在他加入时曾说,要他拿针线当裁缝有点难度,倒不如让他成为“市场销售先锋”,为父亲带来更多的客源。
也因为在外勤跑市场,反而让张佳骏更了解整个裁缝行业的大环境趋势,更有感传统经营模式并不能够让裁缝业有更大的突破,因此萌生创业念头,而Corporate Hero就在2006年正式成立。
他将这限制转换得更具伸缩性,特别印制出现成的T恤制服,再让顾客选择加上想要的设计或标志等等,且重要的是,可以依据客户要的量,方便了不少只需要少量订制的客户。尽管事业踏上轨道,但张佳骏仍旧不断思考,让企业茁壮成长的同时,不断注入新元素,成为新世代的制服印制业。而目前,其企业着重在丝印技术(Silk Screen),呈现出更有素质的印制技术。而他也不断地引入外国的新产品,让客户有更多选择。
张佳骏也明白,事业上除了要拥有完善的体制之外,还包括团队。这说得也是,在Corporate Hero里头,每个员工如同英雄般各司其职,从设计、缝制、印制、素质管理等等,专业地把所有工作顺利做好。
值得一提的是,在Corporate Hero里是名副其实的”一个马来西亚”,三大种族都在同一个屋檐下工作,那种融洽氛围,让您看了都大为感动。而张佳骏也感恩,员工们都不会给他制造麻烦,且衷心度高,人力流动量也很低。他透露,紧接下来的Corporate Hero也将着重在社交媒体管道上,同时也逐步提升公司内的企业文化,提高员工的素质及增值机会,让员工与企业一同成长,发光发热。
在整个企业交流拜访过程中,Small Fish 创办人兼企业教练廖翊翃也赞赏Corporate Hero张佳骏的企业精神。
他也指出,目前很多企业开始朝向”企业参观团”(Corporate Tour )的发展, 透过参观团来了解某企业的运作与核心价值所在。他认为,Corporate Hero正好具备了企业参观团的条件,尤其是整个印制过程中,每一个步骤都让参观者获益良多。
他补充,透过企业参观团的方式,让参观者更了解Corporate Hero的专业运作方式,从中提升参观者或客户对Corporate Hero的信心,也因此提高Corporate 的知名度。
此外,他也赞赏张佳骏的”英雄”创意思维,把传统的制服印制业经营得有趣不乏味。同时,他也建议Corporate Hero在举办企业参观团时,应更凸显该企业的核心价值,同时也塑造员工们更专业的形象,让员工们为自己的英雄使命感到自豪,也更积极地为工作卖力。
当然,他也认为,除了赢得客户的心之外,公司内部给予员工的成长机会及提升也是不可或缺的,因为一个企业除了文化,经营理念,顾客体验重要之外,员工同样重要,就如Small Fish企业里常提及的方程式:
Brand= Purpose+ People+ Culture

Small Fish Business Youtube Channel

15 Sep

Small Fish Business Youtube Channel 

Creating an online Youtube Channel is something I always wanted to do, but for whatever reason, this task has been keeping delaying. Maybe one of the reasons is I did not have a good enough background to show cast my materials, well all this has now be resolved with the help of Ace Dot My.

I like to express my sincere thanks to Alex Chew (Founder and CEO of Ace Dot My) and his team for allowing me to use their #SmartONE teaching board.

The SmartONE is really a piece of high-tech technology tool for presentation, where I could upload and showcase my materials in almost any formats (text, pdf, powerpoint, photo, music, video, web & etc). As you can see from the video, it made my sharing really easy and convenient, all I need to do is just point my finger on the screen and all the wonder and magic will just happen by itself.

Furthermore, I can also sync the screen directly from my laptop, tablet or smartphone with SmartONE, with just a click of a button. Making presentation and conducting meeting effortless.

With the help of my good friend Vaniss Lee (CEO of Lee Video Production) and her crew members, we shooted 6 videos sharing about the topics of the marketing idea, strategic, branding and sales. Each of the videos is going to upload on the Tuesday of every week for next 6 consecutive weeks. So if you like what you see, please do share with your friends and colleagues.

#1 Small Fish Business Channel – The Definition of Marketing – http://bit.ly/SmallFishC1

Learn more about SmartONE, visit to http://www.ace.my/

Learn more LEE Video Production, visit to http://www.leevideo.com.my/