Tag Archives: facebook

让社交媒体成为你的品牌代言人

20 Jun
LeikHong_SocialMedia
作者:廖翊翃(企业教练)
题目:让社交媒体成为你的品牌代言人
 
 
许多国际知名品牌,在一开始时也只是默默无闻的小招牌。在经过无数心思的打造与耐心经营下,成为了家喻户晓的名牌。
 
“那我应该如何把我家的小招牌变成名牌呢?”有读者电邮问起。那我们就这个问题来探讨一下什么是品牌(Brand)。
 
我们商家是否需要花很多钱来把一个品牌给打响名堂呢?但大部分的中小企业都会面对资金上的局限,是不可能像大公司那般能够较自由的大笔花费在广告与宣传。在有限的资金上,我们是否也能够去打造属于我们的品牌呢?
 
如果时光倒退到20年或30年,即80年代或90年代,在有限的资金下打造自己的品牌,的确有点挑战;但在当今社交媒体及网络的发达下,这也不再是不可能的任务。相对下,在现时的环境打造品牌变得易如反掌。中小企业们已不需要大撒金钱聘请专业的品牌顾问公司或广告公司、找名人或艺人代言,或搞活动宣传。只要任何人都有部智能手机,再加上面子书帐号,这都能成为您的品牌代言人与宣传者。
 
打个比方,如果你是经营餐饮业的业者,今天你的顾客在你家店里用餐,而顾客对你的食品、服务等感到满意,那能不能要求顾客把你家的食品拍照后,放上面子书与朋友分享呢?如果他愿意为你这么做,那他是不是无形中成为你的最佳产品(品牌)代言人?而我们身边也有不少例子,很多顾客光顾某家餐厅,都会打卡告诉朋友他身在何处,更会拍下餐厅的美食,放上社交媒体与朋友分享。这就是为何我说,只要你有智能手机,社交媒体管道都会是你最佳的品牌代言人和宣传者。
 
由于打造品牌已从以前的“被动”,演变成今天的“主动”,品牌不再是您告诉(教育)您的客户您有什么,而是您的客户主动的宣扬及传达给其他潜在客户,你提供的是什么。如今的品牌已演变成一众体验,即品牌体验(Brand Experience)。什么是品牌体验?下一章告诉您我的亲身体验。

International Trainer I’m

31 May

It was indeed a breakthrough for myself, after started my own training firm since Jan 2012. I have finally made it to have a paid seminar aboard in Bali, Indonesia.

What is the definition of an International Trainer? – you have a seminar conducted outside Malaysia and get paid in USD. It was indeed a magnificent feeling when you have the change to conduct a seminar aboard and get paid in USD in cash…wonderful experiences.

The whole trip was actually in a hurry, I took the first flight from Penang to KL then boarded the next flight to Bali. After i arrived in Bali I went straight away check in into the hotel. Because the hotel i stayed was located in the city area, with this there is nothing much to be explored in the nearby areas. On the following day, i conducted a whole day workshop on Facebook Business Marketing. Have a great dinner time (Pork Barbecue) with Coach Leo in a famous barbecue outlet quite far away from the hotel i stayed. On the following day, since my flight back to KL is schedule in the evening, so with this I attended Coach Leo seminar on the topic of  Franchise. The workshop is conducted in Bahasa Indonesia, which i hardly understand a word Coach Leo was presenting, the only guide i have been the power point slides on-screen. Bahasa Indonesia and Bahasa Malaysia is kind like 2 different languages, even they do sound alike, but it is very different when you speak on it.

The program and modules i have developed for Facebook Business Marketing had in some point turn out to have a demand in the market. Not only Malaysian is getting serious on it, this time the Indonesian as well. After my 1 day seminar in Bali, Coach Leo (my Indo counterpart) also see the potential of social media marketing. Which he like the idea very much and seek for more future collaboration, where I’m indeed honour and happy about.

Sharing some of the trip photos:

My AA Carrier to Bali – in LCCT

Warming up the class and get ready to start, first time i’m using a mic….love it

Happy with the learning participation, full of energy!!

Group Photo with all the participants

One of the best Barbecue outlet in Bali

Barbecue Delight…..great food

Coach Leo and myself

Ending February with high note

29 Feb

Today is kind like a special day for 2012 – it’s the 29th Feb. The date happen once every 4 years.

February 2012 consider to be a good and productive month for me. The training and coaching business is beginning to pick up, which i ended up conducting a few good sections this month. Just to share the few great program:

11 Feb – Facebook Page for Business

It was another good Facebook Page workshop for my fellow BNI Achievers members.  More and more SME and business owners are looking for a new path channel to promote their business. Social Media is now considered as one of the best marketing tools to share and spread your voice out loud. And out of the thousand social media tools out there, Facebook is properly the most impact tool of all which it has 800 million users.

In the morning section, the workshop mainly covered about the important of using Social Media / Facebook; and where we’re more hand on during the afternoon session by step by step coaching to creating your own business page. With addition of “iFrame tabs” functions.

19 Feb – Self and Business Mastery – Soon Hair & Beauty Marketing S/B

Soon Hair is actually is hair products and equipment supplier.  At first we approached the customer to set up their Facebook Page, but ended up the business owner (Mr. Goh) is more keen in developing his in-house team members. With this we decided to have 4 times coaching section in 2012 starting with the topic of Self and Business Mastery.

It was a very much fun section with the in-house members, i was conducting the section mainly in the combination of English and Mandarin; but all the participants responded in Hokkien, whether is their internal group discussion or stand up presentation. Anyway, as long as their have some good take away. Looking forward to the second section by the month of May – Selling Made Simple. This time the may include their customers which are the hair saloon around Penang to participant.

25 – 26 Feb – Business Entrepreneurship for UniMAP Kangar Perlis 

It was a 2 days boot camp with the student of UniMAP, the University of Perlis actually invested in developing some of the selected students into an entrepreneurship program. Which i have the pleasure and honor to be involved in such magnificent 5 months program. There are a total of 60 students participating in this program, where  they are going to divide themselves into a smaller group from 3-6 people per group.

Each of the group is going to register a real company with SSM and begin an actual business venture. And being their business coach, I’m going to guide them during these period of time to make sure they have an exact fell on how a business should be conducted.

Our next section will be schedule on the 10th and 25th March, so i guess i going to have some travelling to the town of Kangar for the next few months.

Alright that about the month of February. Adding a note to that, i also meet someone special in the same month, let’s see can we have further exploration in our relationship……

-end-

Digital Profit Club 11 May meeting – How Facebook is Going to Boom Your Business?

12 May

Topic of the day: How Facebook is Going to Boom Your Business?
Speaker: Mr. Byran Gan (CEO and Founder of Comdev)

Digital Profit Club (DPC) has been running for the past 5 months, this meeting is definitely the most overwhelming meeting we ever had.
With great pleasure and honor, DPC had invited the CEO & Founder of Comdev, Mr. Byran Gan as our guest speaker of the day.

Byran is a long-timer internet/software entrepreneur of 12 years shared with us, how businesses can interact with their customers on Facebook, getting word-of-mouth spreads among friends of customers, building brand awareness and customer loyalty. There are much more that we can explore for our business activities on Facebook.

Facebook is the No 2 most active site on the Internet, after Google. There are more than 600 million Facebook users with 50% of them logon every day. So, how can you monetize Facebook for your business?

Enjoy of the of highlight below:

Meeting packed with members and guests

Participants are thrilled with Byran's sharing

Byran is sharing the Facebook Marketing concept

Coach LeikHong showing Dr. Hari on the online application

Token of appreciation to Byran by Coach LeikHong

Digital Profit Club_006

Fellowship (makan) & networking among members after the meeting

The Social Network

9 Nov


The first thing came to my mind after i finished the movie, it is kind of easy for anybody do become a millionaire/billionaire

these day. Easy in the sense that as long as you have an unique ideas and know how to reach people in a mass volume. That you got chance.

The movie show how Mark Zuckerberg together with his Hravard’s roommates created the most famous and powerful social network website, which have 500+million users (if Facebook is a country, it will be rank the world 3rd largest country after China & India).

Great success came with great sacrifice, Mark was sued by his Harvard’s senior for the accusation of stolen the original idea of Facebook, he ended paying a law sue of US$60million to settle the case. And in the same time Eduardo Saverin (co-founder of Facebook) also took a legal action against Mark. Where Mark dropped Eduardo share of the company from 34% to 0.03%. The case settle with an undisclosed amount.

Like the subtitle of the movie, in order for you to make 500millions friends, you have to lost a few!!