Tag Archives: coaching

09 – 给餐饮业者的忠告

21 Nov
SmallFish_LeikHong
作者:廖翊翃
标题:给餐饮业者的忠告
 
最近有好几家餐饮业者向笔者咨询,都问及如何提升自家餐馆的生意,如何利用面子书及社交媒体进行营销策略等问题。其实,除了食物的味道,价钱公道及环境卫生干净之外,什么会是一家餐馆最重要的一环呢?你答对了,就是“服务”。
 
(一)不论你的食物再好吃,价钱再便宜,如果您的服务很烂,那就是不断地在赶走顾客。没有人会愿意到一家餐馆,必须看着服务生或老板“你欠我几百万”的脸色来吃饭。因此,服务生的笑容是很重要的,你不需要有五星级酒店般的服务,但请不要给顾客一个黑脸。
(二)很多顾客去吃饭时,并不太懂自己要吃什么。所以很多时候,印有照片的菜单,可方便顾客作选择,同时也可让服务生不必花太多的时间来进行解说。就如麦当劳那样,简单利落的照片让顾客参考,下单也因此变得更容易简单。
 
(三)有时候顾客想要服务员介绍菜色,但千万不要绕口令般念出十样八样菜名。老实说,这种一轮嘴,没有标点符号说出菜名,顾客是听不懂的,也更不懂如何选择。
 
顾客说明要你介绍,那么你就要认真的聆听顾客到底要什么,再作出适当的推荐。反而因为你作了适当的推荐,进而顺利达到加额销售(Up Sell)。
 
(四)如果是高单价食品,在介绍给顾客的同时,也需说明价格大约会在什么价位。千万不要让顾客埋单时,吓得一大跳,最终换来的是,顾客在面子书骂翻你,说你是黑店。
 
(五)餐馆厨房部上菜的时间,请拿捏的恰恰好。笔者曾经与家人用餐时,一共点了4道菜。3道菜已陆陆续续上了,但最后一道却不见踪影,尽管间中有提醒了业者。最后吃完了准备埋单离开时,那道菜却姗姗来迟 。服务生表示这道菜需要时间烹煮,笔者同意需要时间烹煮的说法,但毕竟已经吃饱准备离开了,这道菜已经没有意义,那么请帮我取消这道菜吧!
 
餐馆的品牌,是由各方面累积的,客户对您的评价,就是您最好的招牌。因为现在的客户都会到面子书上与他人分享你餐馆里的大小事物。如果你能够透过面子书messenger、 whatapps或微信来订菜、订座,抑或者透过这些社交媒体管道与客户有个客户服务上的适量沟通,那会是很棒的体验。

Small Fish Visitation to Corporate Hero Century Sdn Bhd

6 Oct

Business Coach LeikHong BizCoach have paid a visit to Teoh Chia Chun’s Corporate Hero office located at Sungai Petani.

Corporate Hero is a company that produced all kinds of corporate gifts – ranging from corporate uniform, t-shirt, cap, recycling bag and etc. Basically, if you need to do a customized gift, this is the hero you should be calling.
CC Teoh run a very in a very interesting company, he had successfully transformed a conventional business into a high values-driven company. Not only it produced high-quality corporate gifts but also a working environment that is really 1-Malaysia.
Teoh started his career as an engineer, while he doesn’t see much future in his career back then, he decided to come back to his hometown at Sungai Petani and helps his father who was a tailor as a sales person. He begins to approach companies, government agency, schools and associations who like to tailor made their organization uniform.
After much efforts, he realized that customized corporate uniform and T-Shirt is the trend and therefore he started his own company in 2006. Now Corporate Hero had been well established in Sungai Petani and been supplying all gifts and products not only in the northern region but across Malaysia as well.
——
复仇者联盟英雄,大家听得多;企业英雄(Corporate Hero),倒是挺新鲜的称号。尤其是在印制制服行业中,与“英雄”好像扯不上关系,但偏偏这家企业,确实是顾客心目中的英雄。
说起制服印制业,其实也算是夕阳行业的一种。惟,Corporate Hero Century Sdn Bhd 就正好颠覆了传统的制服印制业的经营模式,把”夕阳”扭转成”旭阳”。Small Fish 团队这次就北上吉打州双溪大年,一一为您揭开这企业英雄到底是何方神圣。
————
位于双溪大年市中心的Corporate Hero 拥有一站式的印制服务,从设计、起版、打模、印制、发行,一手包办。除了制服、T恤之外,还有印制帽子、环保袋、杯子等等。基本上,能够印制的物品,都可在这里找到。
说起Corporate Hero,就得从拥有电子工程师背景的”英雄创办人”张佳骏说起。Corporate Hero的成立,与他有个当裁缝师的父亲有着密切的联系。当年张佳骏虽投身在工程师行业,但心系企业,最后决定加入父亲裁缝事业。他笑言,父亲在他加入时曾说,要他拿针线当裁缝有点难度,倒不如让他成为“市场销售先锋”,为父亲带来更多的客源。
也因为在外勤跑市场,反而让张佳骏更了解整个裁缝行业的大环境趋势,更有感传统经营模式并不能够让裁缝业有更大的突破,因此萌生创业念头,而Corporate Hero就在2006年正式成立。
他补充,为了让公司有更广泛的客源,他决定以定制制服为主,专为学校、社团会馆、政府机构印制以往定制制服或T恤,而不是如同父亲的传统裁缝业,只裁缝特定的服装。基于以往的传统做法以及染料布料的限制,凡是印制特订的制服或T恤,都至少需要400件的量订单,也因此让中小型公司,学校等却步,除了因为价格高之外,数量也过于庞大。当然,客源也因此受限。
他将这限制转换得更具伸缩性,特别印制出现成的T恤制服,再让顾客选择加上想要的设计或标志等等,且重要的是,可以依据客户要的量,方便了不少只需要少量订制的客户。尽管事业踏上轨道,但张佳骏仍旧不断思考,让企业茁壮成长的同时,不断注入新元素,成为新世代的制服印制业。而目前,其企业着重在丝印技术(Silk Screen),呈现出更有素质的印制技术。而他也不断地引入外国的新产品,让客户有更多选择。
张佳骏也明白,事业上除了要拥有完善的体制之外,还包括团队。这说得也是,在Corporate Hero里头,每个员工如同英雄般各司其职,从设计、缝制、印制、素质管理等等,专业地把所有工作顺利做好。
“我们的使命就是成为客户的英雄,尽力将客户面对的问题,转换为顾客的快乐,并专业及热诚地为客户服务。”
值得一提的是,在Corporate Hero里是名副其实的”一个马来西亚”,三大种族都在同一个屋檐下工作,那种融洽氛围,让您看了都大为感动。而张佳骏也感恩,员工们都不会给他制造麻烦,且衷心度高,人力流动量也很低。他透露,紧接下来的Corporate Hero也将着重在社交媒体管道上,同时也逐步提升公司内的企业文化,提高员工的素质及增值机会,让员工与企业一同成长,发光发热。
——————–
在整个企业交流拜访过程中,Small Fish 创办人兼企业教练廖翊翃也赞赏Corporate Hero张佳骏的企业精神。
向来提倡企业文化的企业教练廖翊翃表示,目前很多企业都开始注重企业文化这一版块,不再只是典型的买卖生意。透过文化让自身的企业更能源远流长,把内在的核心价值给发挥得淋漓尽致,将企业经营得更有意义。
他也指出,目前很多企业开始朝向”企业参观团”(Corporate Tour )的发展, 透过参观团来了解某企业的运作与核心价值所在。他认为,Corporate Hero正好具备了企业参观团的条件,尤其是整个印制过程中,每一个步骤都让参观者获益良多。
他补充,透过企业参观团的方式,让参观者更了解Corporate Hero的专业运作方式,从中提升参观者或客户对Corporate Hero的信心,也因此提高Corporate 的知名度。
此外,他也赞赏张佳骏的”英雄”创意思维,把传统的制服印制业经营得有趣不乏味。同时,他也建议Corporate Hero在举办企业参观团时,应更凸显该企业的核心价值,同时也塑造员工们更专业的形象,让员工们为自己的英雄使命感到自豪,也更积极地为工作卖力。
当然,他也认为,除了赢得客户的心之外,公司内部给予员工的成长机会及提升也是不可或缺的,因为一个企业除了文化,经营理念,顾客体验重要之外,员工同样重要,就如Small Fish企业里常提及的方程式:
Brand= Purpose+ People+ Culture

Small Fish Business Youtube Channel

15 Sep

Small Fish Business Youtube Channel 

Creating an online Youtube Channel is something I always wanted to do, but for whatever reason, this task has been keeping delaying. Maybe one of the reasons is I did not have a good enough background to show cast my materials, well all this has now be resolved with the help of Ace Dot My.

I like to express my sincere thanks to Alex Chew (Founder and CEO of Ace Dot My) and his team for allowing me to use their #SmartONE teaching board.

The SmartONE is really a piece of high-tech technology tool for presentation, where I could upload and showcase my materials in almost any formats (text, pdf, powerpoint, photo, music, video, web & etc). As you can see from the video, it made my sharing really easy and convenient, all I need to do is just point my finger on the screen and all the wonder and magic will just happen by itself.

Furthermore, I can also sync the screen directly from my laptop, tablet or smartphone with SmartONE, with just a click of a button. Making presentation and conducting meeting effortless.

With the help of my good friend Vaniss Lee (CEO of Lee Video Production) and her crew members, we shooted 6 videos sharing about the topics of the marketing idea, strategic, branding and sales. Each of the videos is going to upload on the Tuesday of every week for next 6 consecutive weeks. So if you like what you see, please do share with your friends and colleagues.

#1 Small Fish Business Channel – The Definition of Marketing – http://bit.ly/SmallFishC1

Learn more about SmartONE, visit to http://www.ace.my/

Learn more LEE Video Production, visit to http://www.leevideo.com.my/

 

#商业模式特点差异化

5 May

Small Fish LeikHong

 

标题:商业模式特点差异化

作者:廖翊翃

 

与友人吃饭聊起,他想在呆了10年的公司离职创业去。想说顺应潮流,开间自己向往已久的精品咖啡馆去。

在槟岛这一带,近几年来确实吹起了精品咖啡坊的潮流风,尤其在古迹区一带,随便数一数都超过十根手指,一点也不夸张。而这些咖啡坊都有各自的独特特色,当然也有的咖啡馆虽然拥有独特特色,但经营时间不长久,相继倒闭。

我问友人所构思的咖啡坊是否拥有与人不同的“特点差异化”,他摇摇头反问,所谓的特点差异化不就是一味在食品、咖啡、咖啡馆主题布置下功夫,不是吗?

其实,要在相同领域的行业中找出差异化并不难,只要花点心思,必然会找出属于自己的特点差异化。就好比Pizza Hut 与 Domino Pizza 不就是同样卖着热腾腾的披萨吗?但只要您仔细研究,您就会发现这两家的商业模式与客户对象是全然不同的。

Pizza Hut是家仪餐厅为主导目标的商业模式,而Domino Pizza 则是以外卖为主导。如果您经营的是Pizza Hut,在寻找店面方面,就必须找出一个黄金地段,如拥有高客流量的商场。而店面面积不能太小的同时,也必须聘请好几位高效率的店面服务员。而您是经营Domino Pizza的话,您就可以省下高店租的商场单位,因为Domino Pizza讲求的是送外卖的速度,而Pizza Hut较着重在家庭与朋友在餐厅内聚餐。

友人听了猛点头,双眼炯炯发亮似乎想到了些什么。祝福友人找出属于自己的咖啡馆特点差异化,为梦想努力前进吧!

8 Pieces of Business Building Blocks

9 Nov
Print
Introducing “Small Fish’s Business Mastery” Blocks
In Small Fish’s business philosophy, we believed a business structure could be divided into 8 different pieces of blocks.
Although each block has it own stand-alone functions, but it’s in fact interconnected among all the blocks.
1. Business Purpose – to begin with, we often ask business owner “WHY” you started your business? What problems you would like to solve for your customers? – If your purpose is clear then your customer will buy.
2. Business Model – after identifying the why, then the “WHAT” and “HOW” will kick in to get the ball rolling. The business model is where you defined what your business needs and how are you going to make it happen.
3. Business Goals – setting up your business targets and goals for the next five years, and break in down into smaller pieces ranging from yearly, quarterly, monthly and even weekly. The action items need to be completed during this period of time.
4. Operation System – the next step is to setup the operational systems within your business. From marketing, sales, customer service, account, finance, production and so on.
5. Organization – a good business is all about having the right system with good people. To house good people, we first need to have a good organization structure. Starting from the organization chart, the reporting system, positional contract to the commission payout scheme and etc.
6. People – good people are the heart and soul of your business, there are many effects needed to attract good talents your organization. What are some of the core values that inspire good people to come work for you? If you want to build a brand for your employees, make sure that is “Culture”.
7. KPIs – this is where we measured the performances of our business. Is the business having healthy profit margin & cash flow? How are the performances of the team members? We have to measure our current business situation in order for us to improve and become better.
8. Milestones – coming to the last block of the pieces, this is where we celebrate our business achievements. Should our business have achieved the business goals and targets we set earlier? Breaking a new high sales record, opening more new outlets or business expanded to a new market.
Every piece of the blocks is interlinked among each others. In fact, we can merge Block (1) – (3) as our Business Plan,
Block (3) – (5) is about System,
Block (5) – (7) is about Team, and
Block (7) – (1) is about Rewards
Now look at your own business, have you got all the pieces filled up? If not PM us, we might be able to help.
#deliveryhappiness #smallfishbusiness #smallfish #businessmatery #entrepreneur #entrepreneurship #sales_marketing #leikhong #valueproposition #businessvalue

When is a good time to start a business?

10 May

“When is a good time to start a business?”

many people want to start a business, but too many of them just can’t find the right timing. if you’re one of them who still not willing to leave your comfort zone.

below is the info-graph that illustrate every single moment in life seem to be a good moment to start a business (except being dead).

stop giving yourself more excuses and start dive into your passion. if you still don’t know what you like to do? keep searching don’t settle.
you would know when you found it.

When is a good time to start a business?

When is a good time to start a business?

The Journey of Entrepreneurship

7 May

1. stay alive and keep doing what you do best… never give up
2. all success take time, don’t give up when there are challenges
3. stay strong… you’re stronger than you think
4. persistent is the key, keep moving forward
5. fake it until you make it; success happen in your mind before in reality
6. don’t compare yourself with other, everyone has their own success path
7. right before the grand success, there is always the dip. stay clam, stand up and continue the jouney
8. finally you are there… SUCCESS occur when opportunity meet preparation

all the best!!

The Journey of Entrepreneurship

The Journey of Entrepreneurship

The Value of Life

18 Aug

He is a black man who is born in the year of 1963 in Brooklyn, New York.
He was born in a poor family with 4 siblings and his father could not afford the family’s expenses.
His childhood spent in poverty and discrimination.

He could not see what hope for the future.
When he was 13-year-old, his father gave him an old clothes and asked: “How much this dress can be worth?”
“Probably $1.00,” he replied.
“Could you sell for $2.00? If you could sell, it is a great help to me and your mother”.
He nodded: “I can try, but may not be able to sell”.

He carefully washed the clothes clean, with no iron available; he brush the clothes with a brush tile and dried it on a flat-panel.
The next day he took the clothes, came to the crowded subway station after standing there for more than six hours, he finally sold it.
He raced all the way back home holding the $2.00 he made.
After since that day, he would search all the old clothes he could find, washed them and sell it.
So over the days his father gave him another an old clothes: “Think about how this dress can be sold for $20.00.
How could that be? It is at best worth only $2.00. He responded.
His father inspired him by saying: “Why not you give it a try? You have a will, you always find a way.
He finally thought of a way
He approached one of his cousin brothers who are studying art to help him to draw Mickey Mouse and Donald Duck on the shirt.
He chooses to sell the shirt in nearby school full of rich student.
Soon a car passed by and the driver step down and bought the shirt for his young little master.
The young boy was so happy with the design of the shirt and tipped him with addition $5.00
With $25.00 of sales, it is indeed a huge sum of money which is equivalent to month’s wages of his father.
After returning home, his father gave him another shirt: “Can you sell this for $ 200?” His father said
This time he did not hesitate and took the shirt quietly

About 2 months later, the popular Charlie’s Angels actress – Farrah Fawcett came to New York to do a press conference.
He pushed away the security rushed to Farrah Fawcett holding the old shirt for her signature after the end of the press conference.
Farrah Fawcett happily signed on her autograph the shirt that the young boy was holding.
He was then shouting: “Shirt signed with Ms. Farrah Fawcett’s autograph cost $200”.
After going through some live auction, a businessman acquired the shirt with the price of $ 1,200.
It was an exciting day for the family
With tear in his father eyes: “I never thought that you would make it, you’re such amazing my son”.
Then father asked: “What have you learn from selling the clothes so far?”
He replied: “If we willing to use our brain, we find a way.
The father nodded and shook his head:
“You are quite right! But this is not my original intention
I just want to tell you, even an old clothes value at $1.00, could have ways to be increase in value, not to mention for human beam like we are?
It does not matter is we’re born black and poor, as long as we work hard in our life we shall be different someday.
The boy suddenly realizes something important from his father’s lessons.
From that day onwards, he work hard and make a different in his life and

20 years later, his is famous and know by everyone in the world.

His is Michael Jordon.

———————————————————————————–

高貴的生命不卑微

他是黑人,1963年出生於紐約的部魯克林貧民區
他有四個兄弟姊妹 父親微薄的工資根本無法維持家用
他從小就在貧窮與歧視中渡過
對於未來 他看不到什麼希望
那年 他十三歲 父親給他一件舊衣服 : “ 這件衣服能值多少錢? “
“ 大概一美元” 他回答
“能賣到二美元嗎? 要是你賣掉了,也算幫了我和妳媽媽 “
他點了點頭 : “ 我可以試一試 但不一定能賣掉 “
他小心的把衣服洗乾淨’ 沒有熨斗 就用刷子把衣服刷平 鋪在一塊平板上曬乾
第二天 他帶著這件衣服來到人流密集的地鐵站 經過六個多小時的叫賣 他終於賣出了這件衣服
他緊緊的拿著二美元 一路奔回了家
以後 每天他都熱衷於從拉圾堆裡掏出舊衣服 打理好後去鬧市裡賣
如此過了十多天 父親又遞給他一件舊衣服 : “ 你想想 這件衣服怎樣才能賣到二十美元? “
怎麼可能? 它頂多值二美元
父親啟發他 : “你為什麼不試一試? 總會有辦法的 “
終於 他想到了一個辦法
他請學畫畫的表哥在衣服上畫了一隻可愛的唐老鴨與一隻頑皮的米老鼠
他選擇在一個貴族子弟學校的門口叫賣
不一會 一個開車接少爺放學的管家為他的小少爺買下了這件衣服
那個十來歲的孩子很高興 還給了他五美元的小費
25美元 這無疑一筆鉅款! 相當於他父親一個月的工資
回到家後 父親又遞給他一件舊衣服 : “你能把他賣到200美元嗎?” 父親的目光幽幽的閃著光
這一回 他沒有猶疑 沉靜的接過衣服
二個月後 當紅電影<霹靂嬌娃>的女主角拉佛西來紐約做宣傳
記者招待會結束後 他推開身邊的保安 衝到拉佛西身邊 舉著舊衣服請她簽名
拉佛西看到一個純真的孩子索取簽名,便痛快的簽上自己的名字
他激動的一陣歡呼 : “ 拉佛西小姐親筆簽名的運動衫 售價200美元! “
經過現場競價 一名商人以1200美元的高價收購了這件運動衫
回到家裡 一家人都禁不住狂歡……….
父親感動得淚水橫流 : “沒想到你真的做到了! 我的孩子! 你真的很棒!!”
這個晚上 父親與他抵足而眠
父親問: “ 孩子 從賣這三件衣服中 你明白了什麼?”
他感動的說: ”只要肯動腦筋辦法總會有的  ”
父親點點頭又搖搖頭:
”你說得不錯!但這不是我的初衷,
我只是想告訴你,一件只值一美元的舊衣服,都有辦法高貴起來,何況我們這些活生生的人呢?
我們只不過黑一點、窮一點 但這又有什麼關係呢?”
霎那間,他心中升起了一輪燦爛的太陽
”連一件舊衣服都有辦法高貴,我又有什麼理由妄自菲薄呢?”
從此,他努力學習,接受嚴格刻苦的訓練,對未來充滿希望
二十年後,他的名字傳遍了世界的每一個角落

他就是~ 麥可 喬丹

International Trainer I’m

31 May

It was indeed a breakthrough for myself, after started my own training firm since Jan 2012. I have finally made it to have a paid seminar aboard in Bali, Indonesia.

What is the definition of an International Trainer? – you have a seminar conducted outside Malaysia and get paid in USD. It was indeed a magnificent feeling when you have the change to conduct a seminar aboard and get paid in USD in cash…wonderful experiences.

The whole trip was actually in a hurry, I took the first flight from Penang to KL then boarded the next flight to Bali. After i arrived in Bali I went straight away check in into the hotel. Because the hotel i stayed was located in the city area, with this there is nothing much to be explored in the nearby areas. On the following day, i conducted a whole day workshop on Facebook Business Marketing. Have a great dinner time (Pork Barbecue) with Coach Leo in a famous barbecue outlet quite far away from the hotel i stayed. On the following day, since my flight back to KL is schedule in the evening, so with this I attended Coach Leo seminar on the topic of  Franchise. The workshop is conducted in Bahasa Indonesia, which i hardly understand a word Coach Leo was presenting, the only guide i have been the power point slides on-screen. Bahasa Indonesia and Bahasa Malaysia is kind like 2 different languages, even they do sound alike, but it is very different when you speak on it.

The program and modules i have developed for Facebook Business Marketing had in some point turn out to have a demand in the market. Not only Malaysian is getting serious on it, this time the Indonesian as well. After my 1 day seminar in Bali, Coach Leo (my Indo counterpart) also see the potential of social media marketing. Which he like the idea very much and seek for more future collaboration, where I’m indeed honour and happy about.

Sharing some of the trip photos:

My AA Carrier to Bali – in LCCT

Warming up the class and get ready to start, first time i’m using a mic….love it

Happy with the learning participation, full of energy!!

Group Photo with all the participants

One of the best Barbecue outlet in Bali

Barbecue Delight…..great food

Coach Leo and myself

Ending February with high note

29 Feb

Today is kind like a special day for 2012 – it’s the 29th Feb. The date happen once every 4 years.

February 2012 consider to be a good and productive month for me. The training and coaching business is beginning to pick up, which i ended up conducting a few good sections this month. Just to share the few great program:

11 Feb – Facebook Page for Business

It was another good Facebook Page workshop for my fellow BNI Achievers members.  More and more SME and business owners are looking for a new path channel to promote their business. Social Media is now considered as one of the best marketing tools to share and spread your voice out loud. And out of the thousand social media tools out there, Facebook is properly the most impact tool of all which it has 800 million users.

In the morning section, the workshop mainly covered about the important of using Social Media / Facebook; and where we’re more hand on during the afternoon session by step by step coaching to creating your own business page. With addition of “iFrame tabs” functions.

19 Feb – Self and Business Mastery – Soon Hair & Beauty Marketing S/B

Soon Hair is actually is hair products and equipment supplier.  At first we approached the customer to set up their Facebook Page, but ended up the business owner (Mr. Goh) is more keen in developing his in-house team members. With this we decided to have 4 times coaching section in 2012 starting with the topic of Self and Business Mastery.

It was a very much fun section with the in-house members, i was conducting the section mainly in the combination of English and Mandarin; but all the participants responded in Hokkien, whether is their internal group discussion or stand up presentation. Anyway, as long as their have some good take away. Looking forward to the second section by the month of May – Selling Made Simple. This time the may include their customers which are the hair saloon around Penang to participant.

25 – 26 Feb – Business Entrepreneurship for UniMAP Kangar Perlis 

It was a 2 days boot camp with the student of UniMAP, the University of Perlis actually invested in developing some of the selected students into an entrepreneurship program. Which i have the pleasure and honor to be involved in such magnificent 5 months program. There are a total of 60 students participating in this program, where  they are going to divide themselves into a smaller group from 3-6 people per group.

Each of the group is going to register a real company with SSM and begin an actual business venture. And being their business coach, I’m going to guide them during these period of time to make sure they have an exact fell on how a business should be conducted.

Our next section will be schedule on the 10th and 25th March, so i guess i going to have some travelling to the town of Kangar for the next few months.

Alright that about the month of February. Adding a note to that, i also meet someone special in the same month, let’s see can we have further exploration in our relationship……

-end-