Tag Archives: Branding

07 星际大战之品牌觉醒

15 Aug

Star Wars - THE FORCE AWAKENS

作者:廖翊翃(企业教练)

标题:星际大战之品牌觉醒
 
 
星际大战(Star Wars)这经典的长青电影可说是电影史上最成功的系列电影之一,也拥有了40年历史的“品牌”。这“星战品牌”风靡全球,引起星战效应,除了归功于导演乔治.户卡期所创造的太空世界与它精彩的故事情节之外,最大的功劳还是归于世界各地的超级星战迷与粉丝。
 
“星战七部曲-原力觉醒”在2015年12月上映,上映以来它在世界各地所累积的票房达到20亿美金,是2015年最卖座的电影。撇开星际超级粉丝的角度不谈,我就以企业教练的角度来谈谈星际大战这部电影的品牌。
 
迪斯尼收购了卢卡期电影公司后,为了推出“星际大战7”这部电影而做了不少准备。迪斯尼很巧妙地善用世界各地的星战迷对星战电影的热爱,来大势宣传即将开拍的“星际大战7”。虽然“星际大战”的电影剧本与故事情节,向来保密功夫到家且只字不提,不过迪斯尼却巧妙地、选择性的透露有关选角或电影拍摄过程的某片段,甚至分阶段推出预告片,但始终没有真正的透露这部电影到底“葫芦里卖什么药”,让星际迷们纷纷揣测这些演员的角色是什么?它的电影桥段又会是什么?会有什么样的故事情节发展?
 
星战迷不断地上载自己所分析的短片及文章到各社交媒体与网络,与广大的全球星战迷交流及分享,制造了一个又一个的讨论区。在这部电影上映前,不论你是在面子书、优管、推特上都能看到有关“星际大战7”的相关消息。
 
一个品牌的成功,是在于“品牌说故事”的能力,星际大战的成功不是电影公司告诉你这部电影有多好看,而是世界各地的千千万万的星际迷告诉你,为什么你不可以错过这部电影。所以,你就要思考,如何让你的客户资源为你的企业打广告及宣传,这也是大部分人面对的“品牌与企业”的挑战。
 
愿原力与你同在。May the force be with you.
4 Aug

LevelUP Brand Experience

The second batch of “LevelUP Brand Experience” is now confirmed on 22 & 23 September 2016.

In these 2 days, you would learn several real-life examples of distinguished Malaysian companies who have successfully made it to the pinnacle of Brand Experience, example: PKT Logistics Group Sdn. Bhd. MK Curtain Group FERUNI CERAMICHE SDN BHD & others

Some of the highlight of the workshop:
– Develop the creative minds of an entrepreneur
– Sustainable business model
– 4 ways of marketing strategies to improve your revenue
– Built a brand that is worth sharing via online & offline
– Effective ideas to maximize your social media marketing efforts

Bonus:
Half day Brand Experience Tour around the facility of PKT, learn about howDato’ Michael Tio build a company that is worth talking and sharing around.

PM us for more information.

Date: 22 – 23 September 2016
Time: 0900 – 1730
Venue: The Lighthouse Campus (PKT)

Photos for batch 1 (July):https://www.facebook.com/SmallFishBusiness/photos/…

‪#‎smallfish‬ ‪#‎levelUpBrand‬ ‪#‎deliverhappiness‬ ‪#‎BrandExperience‬ ‪#‎Branding‬

Workshop facilitator: LeikHong BizCoach Benson Wong

Small Fish 2.0 Mastering Brand Experience

14 Jun

Small Fish 2.0 Mastering Brand Experience

Small Fish 2.0 Mastering Brand Experience

Authors: Leow Leik Hong & Benson Wong

Synopsis:

In today’s day and age, businesses can no longer survive solely on conventional marketing strategies. Where once it sufficed to attract consumers through offline marketing events and advertisements, now we need both a strong and memorable presence online and offline in order to maximise our reach and impact.

Small Fish 2.0 Mastering Brand Experience offer you a creative insight into developing a memorable and impactful brand experience for your customers. Quoting several real-life examples of distinguished Malaysian companies who have successfully made it to the pinnacle of Brand Experience.

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https://www.facebook.com/SmallFishBusiness/

https://www.facebook.com/Smallfish2.0