Tag Archives: brand

Book Summary – Zero to One

19 Sep

Peter Thiel is the Founder & CEO of Paypal where he sold to eBay at 2002 for $1.2B.
In this book, Thiel shared 3 major keys on building a billion business.
1. Bet on a Contrarian Truth – A truth about how people will act in the future
– The Contrarian Question: “What important truth do very few people agree with you on?”
Steve Jobs – bet that people would want to use a keyboard-less smartphone, where during that time only a few people agreed with him.
Airbnb & Uber –  bet on traveller would want to stay in a stranger house & get into a stranger car.
“All failed companies are the same they failed to escape competition.”
Besides asking the contrarian truth question, you also need to make sure that whatever business you’re starting up it falls into the RIGHT TIME?
Even your hypothesis is correct about the Contrarian Truth, but if you start the business on the wrong timing (technology or human behaviour not yet mature, your business would fail either).
2. Start by Dominating a Small Market:
Amazon – wanted to start an everything online store, but Jeff Bezos did not start Amazon with that. He begins with a bookstore, which is much easy to operate & less costly. While he accumulated many loyal customers and cash flow, he then explores the adjacent market (CDs & DVDs). Slowly and steadily Amazon is dominating one market segment at a time and now become the everything store.
=> Don’t try to get 1% of a billion market, instead get 80% of a million market.   
“Whoever is the first to dominate the most important segment of a market with viral potential will be the last mover in the whole market.”
3. Strike to a Monopoly
If you can scale fast and big enough, then you can play the monopoly games and dominate the market and generating massive profits.
But wait, isn’t a monopoly is something evil?
Google is a search engine monopoly, they made so much money from their business. But at the same time, they are also a company that funded many social responsibility projects like a self-drive car, free tools available and even free internet to some part of the world.
  • a business need to make enough profit in order to stay in business
  • use excess profits to give back to society
The 4 Monopoly Methods:
  • Brand Associate – Apple (if you think of a fashionable electronics, Apple always come into our mind. Apple has a strong brand associate in customer’s mind while others are hard to compete)
  • Technology Advancement – Google (the search result is 10x better than competitors)
  • Network Effect – Facebook (high switching cost, since most of your friends, are already on FB, it make it so much harder for other competitors to compete with you)
  • Scale – Amazon (Amazon can offer a free shipping on a sofa while other will need to charge you a $50 shipping fees, how Amazon able to do this? Amazon has a very high leverage & margin on the product sales due to their economies of scale, which they operation cost & breakeven point of the company is low. They have no problem paying the shipping cost while still generating massive profits)
Advertisements
4 Aug

LevelUP Brand Experience

The second batch of “LevelUP Brand Experience” is now confirmed on 22 & 23 September 2016.

In these 2 days, you would learn several real-life examples of distinguished Malaysian companies who have successfully made it to the pinnacle of Brand Experience, example: PKT Logistics Group Sdn. Bhd. MK Curtain Group FERUNI CERAMICHE SDN BHD & others

Some of the highlight of the workshop:
– Develop the creative minds of an entrepreneur
– Sustainable business model
– 4 ways of marketing strategies to improve your revenue
– Built a brand that is worth sharing via online & offline
– Effective ideas to maximize your social media marketing efforts

Bonus:
Half day Brand Experience Tour around the facility of PKT, learn about howDato’ Michael Tio build a company that is worth talking and sharing around.

PM us for more information.

Date: 22 – 23 September 2016
Time: 0900 – 1730
Venue: The Lighthouse Campus (PKT)

Photos for batch 1 (July):https://www.facebook.com/SmallFishBusiness/photos/…

‪#‎smallfish‬ ‪#‎levelUpBrand‬ ‪#‎deliverhappiness‬ ‪#‎BrandExperience‬ ‪#‎Branding‬

Workshop facilitator: LeikHong BizCoach Benson Wong

让社交媒体成为你的品牌代言人

20 Jun
LeikHong_SocialMedia
作者:廖翊翃(企业教练)
题目:让社交媒体成为你的品牌代言人
 
 
许多国际知名品牌,在一开始时也只是默默无闻的小招牌。在经过无数心思的打造与耐心经营下,成为了家喻户晓的名牌。
 
“那我应该如何把我家的小招牌变成名牌呢?”有读者电邮问起。那我们就这个问题来探讨一下什么是品牌(Brand)。
 
我们商家是否需要花很多钱来把一个品牌给打响名堂呢?但大部分的中小企业都会面对资金上的局限,是不可能像大公司那般能够较自由的大笔花费在广告与宣传。在有限的资金上,我们是否也能够去打造属于我们的品牌呢?
 
如果时光倒退到20年或30年,即80年代或90年代,在有限的资金下打造自己的品牌,的确有点挑战;但在当今社交媒体及网络的发达下,这也不再是不可能的任务。相对下,在现时的环境打造品牌变得易如反掌。中小企业们已不需要大撒金钱聘请专业的品牌顾问公司或广告公司、找名人或艺人代言,或搞活动宣传。只要任何人都有部智能手机,再加上面子书帐号,这都能成为您的品牌代言人与宣传者。
 
打个比方,如果你是经营餐饮业的业者,今天你的顾客在你家店里用餐,而顾客对你的食品、服务等感到满意,那能不能要求顾客把你家的食品拍照后,放上面子书与朋友分享呢?如果他愿意为你这么做,那他是不是无形中成为你的最佳产品(品牌)代言人?而我们身边也有不少例子,很多顾客光顾某家餐厅,都会打卡告诉朋友他身在何处,更会拍下餐厅的美食,放上社交媒体与朋友分享。这就是为何我说,只要你有智能手机,社交媒体管道都会是你最佳的品牌代言人和宣传者。
 
由于打造品牌已从以前的“被动”,演变成今天的“主动”,品牌不再是您告诉(教育)您的客户您有什么,而是您的客户主动的宣扬及传达给其他潜在客户,你提供的是什么。如今的品牌已演变成一众体验,即品牌体验(Brand Experience)。什么是品牌体验?下一章告诉您我的亲身体验。