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10 Steps How I write & published a book?

8 May

Self Publish a book – if one of your dreams is to write & publish a book someday, I may suggest a few quick tips for you without engaging a publisher.

This was how I got my first book – “Small Fish Conquering The Big Pond”, published back in 2014.

1. Pick a topic that you’re passionate 
2. Breakdown the layout of the book into a few chapters – ideally 6 – 8 chapters
3. Break each chapter down into sub-chapters – ideally 4 – 6 sub-chapters

Example Chapter 1: Creative Marketing
Sub-chapter 1.1: Marketing is about creating a difference
Sub-chapter 1.2: What is USP?
Sub-chapter 1.3: Finding your niche

*Don’t start writing your book until you have completed the layout of the book from the first chapter until the last.

4. Start writing your book (this is where the real challenge begin and kills-off most aspiring authors)
Instead of sitting in front of a computer and start writing, I took out my phone and recorded the contents of the book using an audio recorder, chapter by chapter. I just said what I feel like saying and what should be included in the chapter.

5. Then I passed all my recording to a copy-writer who help me converted the recording into text. This was how I first drafted my manuscript and begin editing the entire book with the help of my copy-writer.

*If you choose not to use a copy-writer, you can now opt for using Temi is an online voice to text converter, it only cost you $0.10 per minutes.

6. Your goal is to have about 2000+ word per chapter and combining all the chapters you would have a book about 80-120 pages in A5 size format.

7. Once you have done with your manuscript, passed it to a graphic designer to get the book done from cover to cover. (This was what I did back then)

*Or you can opt to use online software like to help you design and layout your book.

8. In the same time, you need to apply an ISBN (International Standard Book Number) & CIP (Catalogue in Publishing) for your book to be officially published. And if you’re from Malaysia, you can apply ISBN & CIP from our National Libabry (, follow the guiding steps from the website, download the forms and submit the required documents will do.

*Take note that the application of ISBN and CIP in Malaysia is FREE, some nonsense consultant out there is charging RM 2,000+ to help you apply. #BeCareful

9. Proofread, make sure everything is correct.

10. Printing – 2 options:
(a) if you wish to print your book in large quantity and send it to the bookstore to sell – go for offset printing, lower in cost when you go for large quantity (2000 copies) and have better finishing quality.

(b) if you just wish to print in low quantity and sell it on demand – then go for digital print (minimum print is only 20-30 book/print).

or (c) just convert it to an Ebook format

Happy Writing and Publishing.



Alibaba Hangzhou Dream Trip (Part 3) – Hema / 阿里巴巴杭州之旅(三)~ 盒马鲜生

14 Mar

If you’re a frequent follower of Jack Ma and Alibaba, you probably heard him talked about the “New Retail” concept. Incorporating the latest technologies into the conventional retail industry to revolutionise the new shopping method and improving customer shopping experience.

“Hema” – in Chinese pronunciation it means Hippo (Alibaba like to use an animal to brand their products), is a supermarket that sells fresh seafood, meats, vegetables, fruits and other groceries. But when you dive deeper into its business model, Hema is not an ordinary supermarket like what we have in Malaysia.

It had incorporated a supermarket with F&B businesses, technologies, big data analysis and logistics into one brand new business model (first in the world). If you’re shopping in Hema, you would require paying by using Alipay, it does not accept any transaction in term of cash or credit card. A customer can either psychically shop in the store or used Hema’s App to shop online. Any products that you purchased using Hema’s App, it can be delivered to your doorstep within 30mins (on a 3km radius from any Hema outlet) with no additional delivery charges.

Not only goods can be delivered, but also freshly cooked meal can too deliver to your doorstep. Should you ordered fresh ingredients (seafood, meat, vege & etc) from Hema’s App, the centre kitchen inside Hema can help you process and prepare the foods, customer can choose the cooked foods to be delivered to their home/office or they can choose to dine in at Hema’s food court area.

We do have the pleasure to visit and have lunch at one of the Hema outlets near to Hangzhou’s West Lake, and I must say it is one of the best meal I have during my stay in Hangzhou. It is so good until me and my teammates were so busy eating and we forgot to take any photos of our lunch.

If you ever spot a Hema in China, go in and experience yourself.








#Alibaba #阿里巴巴

#Hema #盒马鲜生


08 – 为时间涂上颜色

7 Oct




Small Fish Visitation to Corporate Hero Century Sdn Bhd

6 Oct

Business Coach LeikHong BizCoach have paid a visit to Teoh Chia Chun’s Corporate Hero office located at Sungai Petani.

Corporate Hero is a company that produced all kinds of corporate gifts – ranging from corporate uniform, t-shirt, cap, recycling bag and etc. Basically, if you need to do a customized gift, this is the hero you should be calling.
CC Teoh run a very in a very interesting company, he had successfully transformed a conventional business into a high values-driven company. Not only it produced high-quality corporate gifts but also a working environment that is really 1-Malaysia.
Teoh started his career as an engineer, while he doesn’t see much future in his career back then, he decided to come back to his hometown at Sungai Petani and helps his father who was a tailor as a sales person. He begins to approach companies, government agency, schools and associations who like to tailor made their organization uniform.
After much efforts, he realized that customized corporate uniform and T-Shirt is the trend and therefore he started his own company in 2006. Now Corporate Hero had been well established in Sungai Petani and been supplying all gifts and products not only in the northern region but across Malaysia as well.
复仇者联盟英雄,大家听得多;企业英雄(Corporate Hero),倒是挺新鲜的称号。尤其是在印制制服行业中,与“英雄”好像扯不上关系,但偏偏这家企业,确实是顾客心目中的英雄。
说起制服印制业,其实也算是夕阳行业的一种。惟,Corporate Hero Century Sdn Bhd 就正好颠覆了传统的制服印制业的经营模式,把”夕阳”扭转成”旭阳”。Small Fish 团队这次就北上吉打州双溪大年,一一为您揭开这企业英雄到底是何方神圣。
位于双溪大年市中心的Corporate Hero 拥有一站式的印制服务,从设计、起版、打模、印制、发行,一手包办。除了制服、T恤之外,还有印制帽子、环保袋、杯子等等。基本上,能够印制的物品,都可在这里找到。
说起Corporate Hero,就得从拥有电子工程师背景的”英雄创办人”张佳骏说起。Corporate Hero的成立,与他有个当裁缝师的父亲有着密切的联系。当年张佳骏虽投身在工程师行业,但心系企业,最后决定加入父亲裁缝事业。他笑言,父亲在他加入时曾说,要他拿针线当裁缝有点难度,倒不如让他成为“市场销售先锋”,为父亲带来更多的客源。
也因为在外勤跑市场,反而让张佳骏更了解整个裁缝行业的大环境趋势,更有感传统经营模式并不能够让裁缝业有更大的突破,因此萌生创业念头,而Corporate Hero就在2006年正式成立。
他将这限制转换得更具伸缩性,特别印制出现成的T恤制服,再让顾客选择加上想要的设计或标志等等,且重要的是,可以依据客户要的量,方便了不少只需要少量订制的客户。尽管事业踏上轨道,但张佳骏仍旧不断思考,让企业茁壮成长的同时,不断注入新元素,成为新世代的制服印制业。而目前,其企业着重在丝印技术(Silk Screen),呈现出更有素质的印制技术。而他也不断地引入外国的新产品,让客户有更多选择。
张佳骏也明白,事业上除了要拥有完善的体制之外,还包括团队。这说得也是,在Corporate Hero里头,每个员工如同英雄般各司其职,从设计、缝制、印制、素质管理等等,专业地把所有工作顺利做好。
值得一提的是,在Corporate Hero里是名副其实的”一个马来西亚”,三大种族都在同一个屋檐下工作,那种融洽氛围,让您看了都大为感动。而张佳骏也感恩,员工们都不会给他制造麻烦,且衷心度高,人力流动量也很低。他透露,紧接下来的Corporate Hero也将着重在社交媒体管道上,同时也逐步提升公司内的企业文化,提高员工的素质及增值机会,让员工与企业一同成长,发光发热。
在整个企业交流拜访过程中,Small Fish 创办人兼企业教练廖翊翃也赞赏Corporate Hero张佳骏的企业精神。
他也指出,目前很多企业开始朝向”企业参观团”(Corporate Tour )的发展, 透过参观团来了解某企业的运作与核心价值所在。他认为,Corporate Hero正好具备了企业参观团的条件,尤其是整个印制过程中,每一个步骤都让参观者获益良多。
他补充,透过企业参观团的方式,让参观者更了解Corporate Hero的专业运作方式,从中提升参观者或客户对Corporate Hero的信心,也因此提高Corporate 的知名度。
此外,他也赞赏张佳骏的”英雄”创意思维,把传统的制服印制业经营得有趣不乏味。同时,他也建议Corporate Hero在举办企业参观团时,应更凸显该企业的核心价值,同时也塑造员工们更专业的形象,让员工们为自己的英雄使命感到自豪,也更积极地为工作卖力。
当然,他也认为,除了赢得客户的心之外,公司内部给予员工的成长机会及提升也是不可或缺的,因为一个企业除了文化,经营理念,顾客体验重要之外,员工同样重要,就如Small Fish企业里常提及的方程式:
Brand= Purpose+ People+ Culture

Small Fish Business Youtube Channel

15 Sep

Small Fish Business Youtube Channel 

Creating an online Youtube Channel is something I always wanted to do, but for whatever reason, this task has been keeping delaying. Maybe one of the reasons is I did not have a good enough background to show cast my materials, well all this has now be resolved with the help of Ace Dot My.

I like to express my sincere thanks to Alex Chew (Founder and CEO of Ace Dot My) and his team for allowing me to use their #SmartONE teaching board.

The SmartONE is really a piece of high-tech technology tool for presentation, where I could upload and showcase my materials in almost any formats (text, pdf, powerpoint, photo, music, video, web & etc). As you can see from the video, it made my sharing really easy and convenient, all I need to do is just point my finger on the screen and all the wonder and magic will just happen by itself.

Furthermore, I can also sync the screen directly from my laptop, tablet or smartphone with SmartONE, with just a click of a button. Making presentation and conducting meeting effortless.

With the help of my good friend Vaniss Lee (CEO of Lee Video Production) and her crew members, we shooted 6 videos sharing about the topics of the marketing idea, strategic, branding and sales. Each of the videos is going to upload on the Tuesday of every week for next 6 consecutive weeks. So if you like what you see, please do share with your friends and colleagues.

#1 Small Fish Business Channel – The Definition of Marketing –

Learn more about SmartONE, visit to

Learn more LEE Video Production, visit to


06 品牌与客户体验的魔力

30 Jun

LeikHong & SookShyan


如果今天你踏进任何一家商店,不论是餐厅、美容院、服装店等,你都会期望得到某个程度的客户服务(Customer Service )。在现今的商业环境里,客户服务不再是一项奢侈品,而是一项需要。一家没有客户服务的商店,是一家没礼貌的企业,不论它的产品再好,没多久也会遭淘汰。

有鉴于此,现在的服务业是需要迈进“客户体验”(Customer Experience )的年代了。客户体验是整个“品牌体验”(Brand Experience )的一部分。试想一下,你想让你的客户对你的品牌有什么样的体验?

笔者最近在 De L Vida Studio 拍摄婚照时,就对此家公司的品牌与客户体验有着赞不绝口。有别于一般的婚纱店,De L Vida Studio 是家小型精品式婚纱摄影室。此家摄影室麻雀虽小,但五脏俱全。从我与太太首次接触该摄影室的配套、选择婚纱礼服、拍摄当天,再到照片完成品,他们的服务可说是让我们感到无微不至的。

就比如说拍摄前,摄影师兼老板Jeerie先只身到拍摄的外景场地勘察,预先实体勘察当地的环境与拍摄的角度与灵感,让拍摄当天可省却不少的时间。在此之前,我们也与Jerrie 沟通了许多想法与概念,他亦用心的记录及呈现我们所要的婚照。

最令笔者与太太难忘与惊喜的是,当我们完成外景摄影后,步入午餐时间时,Jerrie 带着我们与团队到一家韩国餐厅享受烤肉与泡菜等美食。可想而知,当我们完成烈日当空下的拍摄,又累又饿的情况下,来到有空调的上等韩国餐厅用餐是何等的满足啊!而且还是Jerrie 买单哦。有拍过婚照的朋友听闻后都直呼我们好幸福,因为他们只能吃打包回来的炒饭或鸡饭,抑或是馒头包点。



20 Jun
由于打造品牌已从以前的“被动”,演变成今天的“主动”,品牌不再是您告诉(教育)您的客户您有什么,而是您的客户主动的宣扬及传达给其他潜在客户,你提供的是什么。如今的品牌已演变成一众体验,即品牌体验(Brand Experience)。什么是品牌体验?下一章告诉您我的亲身体验。

Small Fish 2.0 Mastering Brand Experience

14 Jun

Small Fish 2.0 Mastering Brand Experience

Small Fish 2.0 Mastering Brand Experience

Authors: Leow Leik Hong & Benson Wong


In today’s day and age, businesses can no longer survive solely on conventional marketing strategies. Where once it sufficed to attract consumers through offline marketing events and advertisements, now we need both a strong and memorable presence online and offline in order to maximise our reach and impact.

Small Fish 2.0 Mastering Brand Experience offer you a creative insight into developing a memorable and impactful brand experience for your customers. Quoting several real-life examples of distinguished Malaysian companies who have successfully made it to the pinnacle of Brand Experience.

Like our Facebook Page:


13 Jun

LeikHong Upselling



作者 : 廖翊翃(企业教练)


有如上文提到,客户数额(Existing Customer)x 重复交易量(Repeat Order) x 交易数额(Average Spending)=营业额(Revenue) ,是一项商家们都必须明白的营销方程式。


相信你也会有相关的经验,你到某咖啡馆或发廊消费,首次光顾都会获得对方的会员卡一张。每一次的消费都会获得一个盖章。获得越多或超过10个盖章以上,就会得到 一杯免费的咖啡或免费理发一次。



这就对了,麦当劳就是要令你觉得“值得”。麦当劳将3种不同的产品组合成一个优惠价套餐来卖你,让你觉得值得而多加消费。而你决定买下套餐后,麦当劳的专员并没有停止向你销售,反而会问你,是否还要多加1令吉(Add On )来加码你的套餐呢?


当然,增加营业额的策略最好是三管齐下,如果你的客户数额 x 重复交易量x交易数额都能够各自增长10%,那么你就会有意想不到的33%增加率。加油吧!

Small Fish Conquering the Big Pond ||

7 Aug

Small Fish Conquering the Big Pond

Small Fish Conquering The Big Pond

– Simple and Remarkable Ways to Improve Your Marketing Results in a Competitive Environment

After almost a year of preparation, my first book is now ready to be published.

The content of Small Fish Conquering The Big Pond is about marketing, the reason I choose the title of  ‘Small Fish’ is because many local SMEs are like small fishes – swimming and striving to survive at an unknown business environment (the Big Pond).

In this book I am going to share some creative ideas and concepts about marketing, something which a business owners could easily apply. The marketing ideas would be simple buy remarkable to improve your marketing results.

Hope you enjoy reading it!!