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10 Steps How I write & published a book?

8 May

Self Publish a book – if one of your dreams is to write & publish a book someday, I may suggest a few quick tips for you without engaging a publisher.

This was how I got my first book – “Small Fish Conquering The Big Pond”, published back in 2014.

1. Pick a topic that you’re passionate 
2. Breakdown the layout of the book into a few chapters – ideally 6 – 8 chapters
3. Break each chapter down into sub-chapters – ideally 4 – 6 sub-chapters

Example Chapter 1: Creative Marketing
Sub-chapter 1.1: Marketing is about creating a difference
Sub-chapter 1.2: What is USP?
Sub-chapter 1.3: Finding your niche

*Don’t start writing your book until you have completed the layout of the book from the first chapter until the last.

4. Start writing your book (this is where the real challenge begin and kills-off most aspiring authors)
Instead of sitting in front of a computer and start writing, I took out my phone and recorded the contents of the book using an audio recorder, chapter by chapter. I just said what I feel like saying and what should be included in the chapter.

5. Then I passed all my recording to a copy-writer who help me converted the recording into text. This was how I first drafted my manuscript and begin editing the entire book with the help of my copy-writer.

*If you choose not to use a copy-writer, you can now opt for using Temi is an online voice to text converter, it only cost you $0.10 per minutes.

6. Your goal is to have about 2000+ word per chapter and combining all the chapters you would have a book about 80-120 pages in A5 size format.

7. Once you have done with your manuscript, passed it to a graphic designer to get the book done from cover to cover. (This was what I did back then)

*Or you can opt to use online software like to help you design and layout your book.

8. In the same time, you need to apply an ISBN (International Standard Book Number) & CIP (Catalogue in Publishing) for your book to be officially published. And if you’re from Malaysia, you can apply ISBN & CIP from our National Libabry (, follow the guiding steps from the website, download the forms and submit the required documents will do.

*Take note that the application of ISBN and CIP in Malaysia is FREE, some nonsense consultant out there is charging RM 2,000+ to help you apply. #BeCareful

9. Proofread, make sure everything is correct.

10. Printing – 2 options:
(a) if you wish to print your book in large quantity and send it to the bookstore to sell – go for offset printing, lower in cost when you go for large quantity (2000 copies) and have better finishing quality.

(b) if you just wish to print in low quantity and sell it on demand – then go for digital print (minimum print is only 20-30 book/print).

or (c) just convert it to an Ebook format

Happy Writing and Publishing.



Small Fish 2.0 Mastering Brand Experience

14 Jun

Small Fish 2.0 Mastering Brand Experience

Small Fish 2.0 Mastering Brand Experience

Authors: Leow Leik Hong & Benson Wong


In today’s day and age, businesses can no longer survive solely on conventional marketing strategies. Where once it sufficed to attract consumers through offline marketing events and advertisements, now we need both a strong and memorable presence online and offline in order to maximise our reach and impact.

Small Fish 2.0 Mastering Brand Experience offer you a creative insight into developing a memorable and impactful brand experience for your customers. Quoting several real-life examples of distinguished Malaysian companies who have successfully made it to the pinnacle of Brand Experience.

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Small Fish Conquering the Big Pond ||

7 Aug

Small Fish Conquering the Big Pond

Small Fish Conquering The Big Pond

– Simple and Remarkable Ways to Improve Your Marketing Results in a Competitive Environment

After almost a year of preparation, my first book is now ready to be published.

The content of Small Fish Conquering The Big Pond is about marketing, the reason I choose the title of  ‘Small Fish’ is because many local SMEs are like small fishes – swimming and striving to survive at an unknown business environment (the Big Pond).

In this book I am going to share some creative ideas and concepts about marketing, something which a business owners could easily apply. The marketing ideas would be simple buy remarkable to improve your marketing results.

Hope you enjoy reading it!!

reading target 2013

20 Sep

my reading target for 2013 is 15 books by this Dec, and for up to date i have accomplished 18 books. with the continue of such reading pace i should able to hit 20 books by this Dec.

below are the list of books i read this year, many of them are highly recommended… —feeling accomplished.




7 Feb
















过去的一页,能不翻就不要翻,翻落了灰尘会迷了双眼。有些人说不出哪里好,但就是谁都替代不了! 那些以前说着永不分离的人,早已经散落在天涯了。收拾起心情,继续走吧,错过花,你将收获雨,错过这一个,你才会遇到下一个。


潘建成 – 为自己争气

4 Dec

一相来我都很抗拒在电脑打中文, 一来我的汉语拼音实在很烂,打一篇文章可要费上好多时间。二来我一直都比较从洋,心里一直想说英文是个比较重要的语言, 就把中文输入法忽略掉了。

但听了潘建成的一席话后,身为华人那里可以不识中文, 最后还是决定由一个一个中文字把这一篇文章打出来。

PUMM BOSS Academy _ Poster_LeikHong

上个星期天出席了Dato’潘建成在槟城PUMM企业分享会, 我好久都没有听到那么棒的中文演讲了。 演说完了以后我还第一时间跑到外面摆卖的书摊买了一本潘建成的书 –“为自己争气”。 又好不容易才挤到他的面前让他为我买的书签名。


潘建成 Signing my book_LeikHong



要把一个企业从没有到有, 从负债到赚钱是个很漫长旅途。群联电子一路走来实在不容易。





p/s: 好不容易打了500 多个字

Steve Jobs by Walter Isaacson

8 Nov

Based on more than forty interviews with Jobs conducted over two years–as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues–Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

My review:

it took me a week plus (with average 2hrs per day) to finish reading this book. 

It was not the Mac or iPhone that caught my attention over Apple; but it was the commencements speech that Steve Jobs delivered at Stanford College. It was just a coincident when i was browsing through the web couple of year back when i found the video on Youtube. This video just simply blow me away on how Jobs really can tell good stories (with a lot of wisdom within).

The more i learn about Jobs and Apple, more interest towards them grow in me. I was really keen to know how a geek like him could founder Apple Computer back in the 70s. How he was kicked out from the company his founder & what do his do next? And coming back to Apple in 1997 to save Apple from a near bankruptcy and turned it into legendary icon. Launching beautiful products literary changes the how the industry do business.

Mac – how computer should look like
iPod – how people listen to music
iPhone – reinvented the mobile phone industry
MacBook Air – now it become a new standard and trend of laptop 
iPad – the beginning of post PC era

if you like to learn more about Apple and Jobs…this book is a good read.

The Game: Penetrating the Secret Society of Pickup Artists

6 Apr

The Game: Penetrating the Secret Society of Pickup Artists by

Neil Strauss

This was one of the book i brought as a Christmas present for myself last year. It took me about a month to finish the pickup artists “bible”. It is a very interesting topic where Neil (the author) was sharing how he transformed from a AFC (Average Frustrated Chump) to PUA (Pickup Artist) to PUG (Pickup Guru).

Summary Plot (quoted from Wikipedia):

“Strauss stumbles across the community while working on an article. Intrigued by the subculture, he starts participating in the online discussion groups, mainly out of his own frustration with his romantic life. As he becomes more and more involved in the romantic community, Strauss attends a “Bootcamp” conducted by Mystery. The bootcamp consists of Strauss and other participants approaching women and then Mystery and his counterpart Sin giving them corrective advice on their behaviors, body language, and what to say.

The book then narrates the journey of how Strauss goes through the various stages of becoming a Pickup artist, description about the various members of the community and how Strauss befriends many of the members, particularly Mystery. He also narrates his success , the spreading of the romantic community itself and his life at “Project Hollywood”, a high end mansion and a lifestyle plan shared by Strauss, Mystery, Nick Savoy, Papa, Tyler Durden, Herbal, and other members of the seduction community, and how rivalries and animosity between various members of the community lead to “Project Hollywood’s” collapse. The book also documents the start of Real Social Dynamics with Tyler Durden and Papa.

The book also narrates Strauss’ experiments with sleeping habits, personal grooming and his meetings with celebrities such as Tom Cruise, Courtney Love and Britney Spears.”

After reading the story, do i intend to learn to be like him? One side of the story any guys would dream of a life styles like him; but on the other hand i like to remain who I’m. I would suggest you may wish get your self a copy to read…

Click into Amazon: The Game: Penetrating the Secret Society of Pickup Artists