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Small Fish 2.0 Mastering Brand Experience

14 Jun

Small Fish 2.0 Mastering Brand Experience

Small Fish 2.0 Mastering Brand Experience

Authors: Leow Leik Hong & Benson Wong

Synopsis:

In today’s day and age, businesses can no longer survive solely on conventional marketing strategies. Where once it sufficed to attract consumers through offline marketing events and advertisements, now we need both a strong and memorable presence online and offline in order to maximise our reach and impact.

Small Fish 2.0 Mastering Brand Experience offer you a creative insight into developing a memorable and impactful brand experience for your customers. Quoting several real-life examples of distinguished Malaysian companies who have successfully made it to the pinnacle of Brand Experience.

Like our Facebook Page:

https://www.facebook.com/SmallFishBusiness/

https://www.facebook.com/Smallfish2.0

Small Fish Conquering the Big Pond || www.smallfishidea.com

7 Aug

Small Fish Conquering the Big Pond

Small Fish Conquering The Big Pond

– Simple and Remarkable Ways to Improve Your Marketing Results in a Competitive Environment
 

After almost a year of preparation, my first book is now ready to be published.

The content of Small Fish Conquering The Big Pond is about marketing, the reason I choose the title of  ‘Small Fish’ is because many local SMEs are like small fishes – swimming and striving to survive at an unknown business environment (the Big Pond).

In this book I am going to share some creative ideas and concepts about marketing, something which a business owners could easily apply. The marketing ideas would be simple buy remarkable to improve your marketing results.

Hope you enjoy reading it!!

http://www.smallfishidea.com

http://www.leikhong.com

reading target 2013

20 Sep

my reading target for 2013 is 15 books by this Dec, and for up to date i have accomplished 18 books. with the continue of such reading pace i should able to hit 20 books by this Dec.

below are the list of books i read this year, many of them are highly recommended… —feeling accomplished.

 

books

李嘉诚)教五年内买车买房.

7 Feb

李嘉诚

(李嘉诚)教五年内买车买房.

假设你的月收入只有2000元,你也可以过得很好。我帮你把钱分成五份。第一份600元,第二份400元,第三份300元,第四份200元,第五份500元。

第一份,用来做生活费。这么少的生活费,每天只能够分到十几元。早餐一份煮米丝,一个鸡蛋,一杯豆浆。中餐一份快餐,一个水果。晚餐自己开个小灶,煮点饭,加俩菜,睡前一杯奶。这样一月的伙食大概是500-600。不过,如果你还年轻,身体暂时还没有太多问题,这样的食谱,够你数年内不会有健康问题。

第二份,用来交朋友,扩大你的人际圈。这就宽裕了。你的电话费可以用掉100元。每个月可以请客两次,每次150元。请谁呢?记住,请比你有思想的人,比你更有钱的人,和你需要感激的人。
每个月,坚持请客,一年下来,你的朋友圈应该已经为你产生价值了,你的声望、影响力、附加价值正在提升,形象又好,又大方。

第三份,用来学习。每个月可以有50元—100元用来买书。钱不多,买的书就要认真阅读,学会学了就用的精神。每一本书,看完后,就把它变成自己的语言讲给别人听,与人分享可以提高你的信誉度,并且,提升亲和力。另外的200元存起来,每一个月参加一次培训。从不间断。等收入高一些了,或者有额外的积蓄,就参加更高级的培训。参加好的培训,既可以免费结交志同道合的朋友,又可以学习平时难以领悟的道理。

第四份,用于旅游,一年奖励自己旅游至少一次。生命的成长来自不断地历练。参加那种自由行的旅游,住进青年旅社,地球其实并不大,每年都出门,几年下来,就可以把红旗插到地图上,许多美好的回忆,成为生命的动力,更加有热情和能量,去投入工作。

第五份,用来投资。先存起来,也可以用来做进货的本钱,小本生意很安全,去批发点产品来卖,亏了反正也不多,赚呢,既赚了金钱,又赚了自信和胆量,还赚来做事情的阅历。赚的钱多了,就可以开始购买长期的投资计划,使自己提早获得一份长久的保障,保证自己和家人在将来,不论发生什么事情,都有一份充足的资金来照顾,生活品质不会下降。

好了,这样熬了一年,第二年如果你还在拿2000元的收入,那就是你的不是了,这么不长进,活着也够丢脸的,看看有什么品牌的豆腐比较硬,买一点来,用头去撞吧。
月收入在3000元以下的,一定要兼职赚钱,不要穷,还很有个性,挑三拣四的,这个不愿意做,那个没有兴趣。收入不高,一定要非常勤奋,尽量去找跟销售有关的工作,销售等。这就是很不错的兼职工作,既可以认识很多有价值的人,又可以锻炼自己的信息收集能力和营销技巧。

衣服啊,鞋子啊,这一年你是得尽量少买了。最好全部通过你的兼职赚的钱去买。当作奖励自己的一种方式。额外多赚钱的时候,记得买个礼物给你的爱人,谢谢他/她支持你的财务计划。很坦诚地告诉他/她,为何你那么勤俭,告诉他/她你的梦想和努力的方向。
到处都有需要帮助的生意人,兼职帮他们做点事情,去磨练自己的意志、口才、和工作能力吧,加上你的理财技巧,第二年,你的收入至少要增加到5000元。最低也应该是3000元,否则你收入的成长还赶不上通货膨胀呢。
无论你的收入是多少,记得分成五份。增加对身体的投资,让身体始终好用,增加对社交的投资,扩大你的人脉,增加对学习的投资,加强你的自信,增加对旅游的投资,扩大你的见闻,增加对未来的投资,增加你的收益。

保持这种平衡,逐渐你就会开始有大量的盈余。这是一个良性循环的人生计划。身体将越来越好,得到更多的营养和照顾。朋友会越来越多,存储许多有价值的人脉关系,同时,你也有条件参加那些非常高端的培训,使自己各方面的羽翼丰满,思维宽阔,格局广大,性格和谐。而你,也就能够逐渐实现自己的各种梦想,购买自己的需要的房子、车子,并且给未来的孩子准备一笔充足的教育基金。
人生是可以设计的,生涯是可以规划的,幸福是可以准备的。现在就可以开始。在你穷的时候,要少在家里,多在外面。在你富有的时候,要多在家里,少在外面。这就是生活的艺术。穷得时候,钱要花给别人,富的时候,钱要花给自己。很多人,都做颠倒了。
穷得时候,不要计较,对别人要好。富的时候,要学会让别人对自己好。自己对自己更好。穷要把自己贡献出去,尽量让别人利用。富,要把自己收藏好,小心别让别人随便利用。这些奇妙的生活方式,是很少人能够明白的。

穷的时候,花钱给别人看。富的时候,花钱给自己享受。穷的时候一定要大方,富的时候,就不要摆阔了。生命已经恢复了简单,已经回到了宁静。

年轻不是过错,贫穷无需害怕。懂得培养自己,懂得什么是贵重物品,懂得该投资什么,懂得该在哪里节约,这是整个过程的关键。别乱买衣服,少买一点,但是可以买几件很有品味的。少在外面吃饭,要吃就请客,要请,就请比自己更有梦想的、更有思想、更努力的人。
一旦生活需要的钱已经够了,最大的花费,就是用你的收入,完成你的梦想,去放开你的翅膀大胆地做梦,去让生命经历不一样的旅程。

经典语录
哈佛有一个著名的理论:人的差别在于业余时间,而一个人的命运决定于晚上8点到10点之间。每晚抽出2个小时的时间用来阅读、进修、思考或参加有意的演讲、讨论,你会发现,你的人生正在发生改变,坚持数年之后,成功会向你招手。

经典语录:
无论你的收入是多少,记得分成五份进行规划投资:增加对身体的投资,让身体始终好用;增加对社交的投资,扩大你的人脉;增加对学习的投资,加强你的自信
增加对旅游的投资,扩大你的见闻;增加对未来的投资,增加你的收益。好好规划落实,你会发现你的人生逐步会有大量盈余。

经典语录:
过去的一页,能不翻就不要翻,翻落了灰尘会迷了双眼。有些人说不出哪里好,但就是谁都替代不了! 那些以前说着永不分离的人,早已经散落在天涯了。收拾起心情,继续走吧,错过花,你将收获雨,错过这一个,你才会遇到下一个。

经典语录:
被人误解的时候能微微的一笑,这是一种素养;受委屈的时候能坦然的一笑,这是一种大度;吃亏的时候能开心的一笑,这是一种豁达;无奈的时候能达观的一笑,这是一种境界;危难的时候能泰然一笑,这是一种大气;被轻蔑的时候能平静的一笑,这是一种自信;失恋的时候能轻轻的一笑,这是一种洒脱。

潘建成 – 为自己争气

4 Dec

一相来我都很抗拒在电脑打中文, 一来我的汉语拼音实在很烂,打一篇文章可要费上好多时间。二来我一直都比较从洋,心里一直想说英文是个比较重要的语言, 就把中文输入法忽略掉了。

但听了潘建成的一席话后,身为华人那里可以不识中文, 最后还是决定由一个一个中文字把这一篇文章打出来。

PUMM BOSS Academy _ Poster_LeikHong

上个星期天出席了Dato’潘建成在槟城PUMM企业分享会, 我好久都没有听到那么棒的中文演讲了。 演说完了以后我还第一时间跑到外面摆卖的书摊买了一本潘建成的书 –“为自己争气”。 又好不容易才挤到他的面前让他为我买的书签名。

PUMM_潘建成_LeikHong

潘建成 Signing my book_LeikHong

回到家就用了一个晚上把书看完。。。

从潘建成的演讲与书本上我学习到了什么?

要把一个企业从没有到有, 从负债到赚钱是个很漫长旅途。群联电子一路走来实在不容易。

从开始的资金筹募,到后来的侵权官司、团队的组合、人脉的形成、商业模式的产生、企业经营者角色的转变等等…….。其中有渴望、恐惧、怀疑,有谦卑、感恩,更有不向困难低头的执着和胆识。走过惊险起伏的创业路线。

潘总除了有个谦卑的性格以外,还有一点让我很敬佩的就是他说故事的能力。他能够把他的人生与企业经验用于简单而有趣的故事说出来。不简单!!

最后就以潘总在书中的一句话来结束这这一篇文章

“机会是自己创造的,为自己争一口气!”

p/s: 好不容易打了500 多个字

Steve Jobs by Walter Isaacson

8 Nov

Based on more than forty interviews with Jobs conducted over two years–as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues–Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

My review:

it took me a week plus (with average 2hrs per day) to finish reading this book. 

It was not the Mac or iPhone that caught my attention over Apple; but it was the commencements speech that Steve Jobs delivered at Stanford College. It was just a coincident when i was browsing through the web couple of year back when i found the video on Youtube. This video just simply blow me away on how Jobs really can tell good stories (with a lot of wisdom within).

The more i learn about Jobs and Apple, more interest towards them grow in me. I was really keen to know how a geek like him could founder Apple Computer back in the 70s. How he was kicked out from the company his founder & what do his do next? And coming back to Apple in 1997 to save Apple from a near bankruptcy and turned it into legendary icon. Launching beautiful products literary changes the how the industry do business.

Mac – how computer should look like
iPod – how people listen to music
iPhone – reinvented the mobile phone industry
MacBook Air – now it become a new standard and trend of laptop 
iPad – the beginning of post PC era

if you like to learn more about Apple and Jobs…this book is a good read.

The Game: Penetrating the Secret Society of Pickup Artists

6 Apr

The Game: Penetrating the Secret Society of Pickup Artists by

Neil Strauss

This was one of the book i brought as a Christmas present for myself last year. It took me about a month to finish the pickup artists “bible”. It is a very interesting topic where Neil (the author) was sharing how he transformed from a AFC (Average Frustrated Chump) to PUA (Pickup Artist) to PUG (Pickup Guru).

Summary Plot (quoted from Wikipedia):

“Strauss stumbles across the community while working on an article. Intrigued by the subculture, he starts participating in the online discussion groups, mainly out of his own frustration with his romantic life. As he becomes more and more involved in the romantic community, Strauss attends a “Bootcamp” conducted by Mystery. The bootcamp consists of Strauss and other participants approaching women and then Mystery and his counterpart Sin giving them corrective advice on their behaviors, body language, and what to say.

The book then narrates the journey of how Strauss goes through the various stages of becoming a Pickup artist, description about the various members of the community and how Strauss befriends many of the members, particularly Mystery. He also narrates his success , the spreading of the romantic community itself and his life at “Project Hollywood”, a high end mansion and a lifestyle plan shared by Strauss, Mystery, Nick Savoy, Papa, Tyler Durden, Herbal, and other members of the seduction community, and how rivalries and animosity between various members of the community lead to “Project Hollywood’s” collapse. The book also documents the start of Real Social Dynamics with Tyler Durden and Papa.

The book also narrates Strauss’ experiments with sleeping habits, personal grooming and his meetings with celebrities such as Tom Cruise, Courtney Love and Britney Spears.”

After reading the story, do i intend to learn to be like him? One side of the story any guys would dream of a life styles like him; but on the other hand i like to remain who I’m. I would suggest you may wish get your self a copy to read…

Click into Amazon: The Game: Penetrating the Secret Society of Pickup Artists