Alibaba Hangzhou Dream Trip (Part 3) – Hema / 阿里巴巴杭州之旅(三)~ 盒马鲜生

14 Mar

If you’re a frequent follower of Jack Ma and Alibaba, you probably heard him talked about the “New Retail” concept. Incorporating the latest technologies into the conventional retail industry to revolutionise the new shopping method and improving customer shopping experience.

“Hema” – in Chinese pronunciation it means Hippo (Alibaba like to use an animal to brand their products), is a supermarket that sells fresh seafood, meats, vegetables, fruits and other groceries. But when you dive deeper into its business model, Hema is not an ordinary supermarket like what we have in Malaysia.

It had incorporated a supermarket with F&B businesses, technologies, big data analysis and logistics into one brand new business model (first in the world). If you’re shopping in Hema, you would require paying by using Alipay, it does not accept any transaction in term of cash or credit card. A customer can either psychically shop in the store or used Hema’s App to shop online. Any products that you purchased using Hema’s App, it can be delivered to your doorstep within 30mins (on a 3km radius from any Hema outlet) with no additional delivery charges.

Not only goods can be delivered, but also freshly cooked meal can too deliver to your doorstep. Should you ordered fresh ingredients (seafood, meat, vege & etc) from Hema’s App, the centre kitchen inside Hema can help you process and prepare the foods, customer can choose the cooked foods to be delivered to their home/office or they can choose to dine in at Hema’s food court area.

We do have the pleasure to visit and have lunch at one of the Hema outlets near to Hangzhou’s West Lake, and I must say it is one of the best meal I have during my stay in Hangzhou. It is so good until me and my teammates were so busy eating and we forgot to take any photos of our lunch.

If you ever spot a Hema in China, go in and experience yourself.

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如果你是有常接触马云或者阿里巴巴的视频或文章,你也许有听过马云常提起的要如何借助科技的发达,来创新及提升传统的零售业,给予顾客们更好、更优质的产品和服务,来达到所谓的“新零售”这个概念?

“盒马鲜生”这家公司就是以这样的理念下诞生。我们这次的旅程中,就安排了大伙们参观了在杭州西湖附近的一家盒马店,它是座落在一家商场的底楼,当我第一次踏入盒马时,感觉上与其他的超市没什么两样。它卖着一般超市所卖的日常用品和食品,它也许是多了一部分的档口来摆卖新鲜海产,还有一个美食广场,就如一般商场都会有的美食广场,没什么特别。不过,当我们听了盒马的代表对我们细细解说后,我顿时对这家“盒马鲜生”的超市竖起了大拇指,它的商业模式真的是很棒很神!

盒马是一家结合了超市、餐饮店、科技、物流、大数据整合于一体的新零售体验店。盒马是一家不接受现金或是任何银行卡付款的公司,它们只接受“支付宝”付费。如果你想要购买盒马的任何产品或食物,消费者可在店里购物、也可以通过盒马Apps下单。

而盒马的最大特点之一即是快速配送,只要你的地址是盒马店附近的3公里范围内,盒马保证能把货品在30分钟内送上门,而且还不另加运费。送上门的货品也不单只限于货品,如果消费者购买了新鲜海产或其他食材,你也可以要求盒马帮你把食材加工(烹调)后,再送到你家,或是你自己上门到盒马的美食广场用餐,这样的服务是不是好棒棒?

当然,我们的团队也在盒马里享用了我们的午餐,我们大伙们都一致认为盒马的新鲜度和味道,是我们在这几天的旅程里,吃得最好吃得一餐。好吃到大伙都没有对着食物拍照,只顾着一直吃!

#SmallFish

#Alibaba #阿里巴巴

#Hema #盒马鲜生

#Entrepreneurlife

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