Steve Jobs by Walter Isaacson

Based on more than forty interviews with Jobs conducted over two years–as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues–Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

My review:

it took me a week plus (with average 2hrs per day) to finish reading this book. 

It was not the Mac or iPhone that caught my attention over Apple; but it was the commencements speech that Steve Jobs delivered at Stanford College. It was just a coincident when i was browsing through the web couple of year back when i found the video on Youtube. This video just simply blow me away on how Jobs really can tell good stories (with a lot of wisdom within).

The more i learn about Jobs and Apple, more interest towards them grow in me. I was really keen to know how a geek like him could founder Apple Computer back in the 70s. How he was kicked out from the company his founder & what do his do next? And coming back to Apple in 1997 to save Apple from a near bankruptcy and turned it into legendary icon. Launching beautiful products literary changes the how the industry do business.

Mac – how computer should look like
iPod – how people listen to music
iPhone – reinvented the mobile phone industry
MacBook Air – now it become a new standard and trend of laptop 
iPad – the beginning of post PC era

if you like to learn more about Apple and Jobs…this book is a good read.

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